Latest News and Events

Filter news

Jan 03, 2024

The Nightmare Before Cookieless Reality

The Consequences of Not Being Prepared As the cookieless future approaches, varying opinions on the best ways to prepare have emerged. However, there is one thing everybody seems to agree on: the end of third-party cookies poses a significant challenge for brands globally and can bring substantial repercussions for those who aren’t adequately prepared. But […]

Dec 14, 2023

YOC Announces New Partnership with ID5 for Enhanced Audience Activation Across All Browsers

LONDON 14 DECEMBER 2023 – Today YOC AG, the technology platform for high-impact advertising at scale, announced a partnership with ID5, the market-leading identity provider for digital advertising to improve audience activation across mobile browsers. This partnership ensures YOC’s customer’s ability to deliver audience-based campaigns across all browsers as third-party cookies are deprecated.  To navigate […]

Dec 06, 2023

2024 Visionaries: AdTech Trends, Predictions and Beyond!

2024 will be a transformative year, to say the least. With the impending demise of third-party cookies, the advertising industry stands at a crossroads, prompting a reevaluation of strategies and a quest for innovative solutions. To better understand what’s to come in the new year we consulted some of ID5’s partners for their insights. Read […]

Oct 31, 2023

2023 State of Digital Identity Report

ID5, the market-leading identity provider for digital advertising, today released its 2023 State of Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions. This year’s report looks closely at several elements that shed […]

Oct 25, 2023

ID5 Partners with Adsquare to Enhance Ad Relevance

ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location intelligence platform for advertisers and marketers, to enhance audience addressability across European markets. By leveraging ID5’s cross-device capabilities, Adsquare aims to improve the availability of their solutions across all devices and environments. To maintain relevance in an evolving digital […]

Oct 17, 2023

Register for ID5’s flagship virtual event, Identity 2024

ID5 is pleased to announce that its virtual event is back and registrations for Identity 2024 are now open. With the countdown to the demise of third-party cookies well and truly underway, 2024 looks set to be a pivotal year for the digital advertising industry. Google will be switching off third-party cookies for 1% of […]

Oct 16, 2023

ID5 on the Road London: Post Event Recap

The ID5 team touched down in London this October to bring together industry thought leaders. During the session, experts shared their insights and success stories to help audience members shape a resilient addressability strategy in a world without traditional identifiers.  Don’t worry if you weren’t able to join us in London, we’ve compiled the highlights […]

Sep 28, 2023

ID5 on the Road Germany Post Event Recap

The ID5 team hit the road this past September, heading to Cologne. We brought together experts from across the advertising ecosystem to discuss the state of digital identity, and to understand how well the industry is prepared for the removal of third-party cookies from Chrome next year. Don’t worry if you weren’t able to join […]

Sep 20, 2023

ID5 Announces Collaboration with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era

The collaboration aims to enable publishers to thrive amidst cookieless challenges and improve audience monetization London and New York – September 20, 2023 — ID5, the identity solution specialist, today announced a new collaboration with Microsoft Advertising using Microsoft Monetize, one of the largest supply platforms in the industry. Microsoft Monetize is now distributing the […]

Jul 18, 2023

ID5 Prebid Analytics Module Reveals a CPM Increase of up to 365% for Publishers Leveraging Universal IDs

ID5, the market-leading identity provider for digital advertising, today announced the launch of an exclusive report harnessing Prebid Analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an average win CPM increase of up to 365% by leveraging an alternative identifier. As we near the cookie […]

Jun 29, 2023

What’s the state of digital identity in 2023? Have your say

The State of Digital Identity survey is back for another year, and it’s time to have your say! The goal of this survey is to understand how the industry has developed over the past 12 months, by collecting data from the industry itself. We invite publishers, advertisers, and adtech platforms to take the survey and […]

Jun 28, 2023

ID5 Enables Telefónica to Optimize its Identity Strategy and Reduce CPA by Over 50%

ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group, today announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce CPA by 54% through ID5’s next-generation universal identifier.  Advertisers have traditionally relied upon conventional identification methods such as third-party cookies to […]