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Mar 02, 2023

Looking Ahead: The Future of Identity in 2023 – Identity 2023

Session four from our flagship event, Identity 2023, was ‘Looking Ahead: The Future of Identity in 2023’ by Amobee and Unruly, featuring Martyn Bentley, Commercial Director, UK at AudienceProject and Julian Savitch-Lee, Commercial Director, Advertising at VIDAA, moderated by Piper Heitzler, Head of Growth, EMEA, Amobee. During this lively and educational discussion, we take a closer […]

Feb 24, 2023

Interoperability & Collaboration in Identity – Identity 2023

Session three from our flagship event, Identity 2023, was ‘Interoperability & Collaboration in Identity’ featuring Gareth Davies, SVP Product at TransUnion/Neustar, Eliza Nevers, Chief Product Officer at Lotame, Devon DeBlasio, VP, Product Marketing at InfoSum, moderated by Caitlin Borgman, Chief Commercial Officer at ID5. Identification in digital advertising is complex and fragmented. There is a plethora […]

Feb 15, 2023

Cookieless presents an opportunity for publishers to reclaim the value they have lost: Identity Talks with

In this issue of Identity Talks, our Scott Menzer sits down with’s Chief Revenue Officer, Justin Wohl, to chat with him about cookieless and the opportunity for publishers. What is the series all about? The Identity Talks series invites its publisher, advertiser, and platform partners to share their insights on the big questions and hot topics circulating […]

Feb 06, 2023

How Addressability Is Key To Profitability – Identity 2023

Session two from our flagship event, Identity 2023, was ‘How Addressability Is Key To Profitability’ featuring Sean Buckley, Chief Revenue Officer at Magnite, Kunal Nagpal, Chief Business Officer at InMobi, Brian Gleason, Global Chief Revenue Officer at Criteo, moderated by Joanna Burton, Chief Strategy Officer at ID5. As more and more inventory becomes unaddressable on […]

Jan 30, 2023

Balancing Data-Driven Advertising and Data Protection – Identity 2023

Session one from our flagship event, Identity 2023, was ‘Balancing Data-Driven Advertising and Data Protection’. In this fireside chat, Mathieu Roche, CEO and Co-founder of ID5 sat down with Prof. Garrett Johnson of Boston University to discuss this very topic. If you missed the session or want to revisit it, you can click below to […]

Jan 13, 2023

Why supply-side platforms (SSPs) hold the key to a bright future for digital advertising

The digital media industry is going through a fundamental transformation driven by technical, regulatory, and behavioral changes. Supply-side platforms (SSPs) have a vital role to play in ensuring their publisher clients can benefit from the latest developments and innovations, particularly when it comes to addressability. Publishers rely on supply-side platforms to maximize demand density With […]

Dec 21, 2022

2023 expert predictions: what lies in store for addressable digital advertising?

Before we dive into our experts’ predictions around addressable digital advertising, let’s first look back at the past 12 months. 2022 has been nothing short of a turbulent year for the digital media ecosystem. We have seen the industry’s most loved events, Cannes Lions and DMEXCO, return to in-person, the mobile world turn upside-down with […]

Nov 29, 2022

Register for ID5’s flagship virtual event, Identity 2023

ID5’s annual virtual event is back, and it is set to be a good one. For Identity 2023, we have partnered with some of the biggest industry names to bring you an agenda brimming with new and exciting content surrounding a theme that sits at the very foundation of data-driven advertising: user identification. 2022 has […]

Nov 16, 2022

ID5’s 2022 State of Digital Identity Report finds that 69% of brands want to reach cookieless audiences today

ID5, the market-leading identity provider for digital advertising, today released its 2022 State of Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions.  ID5 found brands around the world are missing out on […]

Nov 09, 2022

ID5 and Sincera Study Reveals Damaging Implications of Cookie Syncing

ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie syncing enables ad tech partners to match cookies, allowing them to communicate user identities […]

Oct 28, 2022

How-to guide: publisher installation of the ID5 ID via PubMatic’s Identity Hub

Next up in our distribution partner series, where we dive into exactly how you can integrate the ID5 ID via different platforms, we turn to PubMatic. If you know a thing or two about identity, you’ve probably heard about PubMatic’s Identity Hub. What is PubMatic’s Identity Hub? PubMatic (Nasdaq: PUBM) is an independent technology company […]

Oct 20, 2022

ID5 Launches Product Advisory Group to Support its Growth Strategy

ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organization of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification and enable privacy-first addressability and measurement for publishers and advertisers.  Founding members include Criteo, InMobi, […]