Latest News and Events

ID5 Partner Q&A: Blockthrough

  • Posted by Alex Taylor
  • On Aug 19, 2022

In this issue of the ID5 Partner Q&A series, we sit down for a Q&A with Blockthrough and hear from their Head of Strategy, Graham Michels to ask him seven questions about identity and preparing for the oncoming changes. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to […]

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How to Thrive in the Cookieless Present: EP1 with CPEx

  • Posted by Alex Taylor
  • On Aug 16, 2022

The digital advertising industry is in a state of flux with the continual deprecation of traditional signals, changing privacy regulations, and big tech’s influence. The ‘cookieless future’ is a phrase we are all far too familiar with. But what about the cookieless present? Advertisers and publishers are already missing out on reaching valuable audiences in […]

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IBM Reaches and Retargets Segment of 1.4 Million B2B Safari Users With ID5 and MediaMath

  • Posted by Alex Taylor
  • On Aug 15, 2022

ID5, the market-leading identity provider, in partnership with technology pioneer MediaMath, today announced that they enabled IBM to reach and retarget 1.4 million B2B users in Safari and benefit from more competitive CPMs while honoring the users’ privacy choices. With 40% of global traffic currently unaddressable due to restrictions on third-party cookies in Safari, Firefox, […]

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The role of data clean rooms in a privacy-first world

  • Posted by Davide Rosamilia
  • On Aug 03, 2022

Data clean rooms have earned themselves a spot in the ‘hot topics’ category in recent months, but don’t be fooled, they are no new phenomenon to the industry. They have been around for many years but are now taking center stage for one overarching reason: the industry is becoming more and more privacy-focused. As we […]

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Q&A with ID5: PubMatic

  • Posted by Alex Taylor
  • On Jul 01, 2022

In this issue of ID5’s Partner Q&A series, we sit down with PubMatic’s Regional Vice President, Addressability, EMEA, Kofi Amoako to ask him nine questions around identity and preparing for the oncoming changes. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the big […]

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Why advertisers should blaze the identity trail

  • Posted by Joanna Burton
  • On Jun 29, 2022

Identity is the backbone of digital advertising. The ability to identify users enables brands to reach their audience effectively and implement essential campaign strategies such as targeting, frequency capping, and measurement. Today we live in a hybrid world where some environments are addressable and others are not. Historically, advertisers have relied upon third-party cookies and […]

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How-to guide: publisher installation of the ID5 ID module via Prebid

  • Posted by Alex Taylor
  • On Jun 27, 2022

If you’re a publisher considering integrating the ID5 ID, you may also be considering doing so via Prebid, the most widely used header bidding wrapper on the web. Sincera.io, an engine that crawls 209,975 of the top websites, has identified that 100,043 of those publishers are using Prebid. Prebid was launched in 2015 to simplify […]

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How-to guide: publisher integration of the ID5 ID via Google Secure Signals

  • Posted by Alex Taylor
  • On Jun 07, 2022

If you are a publisher considering integrating the ID5 ID, keep on reading to find out how straightforward it is to integrate with us via Google Secure Signals. We know that the new era of digital advertising is daunting – the entire industry having to adapt to a world without traditional identifiers is quite the […]

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Your guide to Cannes Lions 2022

  • Posted by Alex Taylor
  • On May 31, 2022

Attending Cannes Lions this year? Stay on top of the great content the festival has to offer with ID5’s comprehensive guide to all the best events that you won’t want to miss. Scroll to find out what’s on. If you’re hosting an event at Cannes and want to be added to the guide, please feel […]

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Q&A with ID5: Piano

  • Posted by Alex Taylor
  • On May 30, 2022

In this issue of ID5’s Partner Q&A series, we sit down with Piano’s Chief Growth Officer, Joanna Catalano to ask her seven questions surrounding some of the latest trends and figures in identity. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the hot […]

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How-to guide: publisher integration of the ID5 ID via Amazon Publisher Services (APS) Connections Marketplace

  • Posted by Alex Taylor
  • On May 26, 2022

We have all heard about the new era of digital advertising time and time again: today, traditional identifiers are unavailable in many environments and this is only increasing. Thus, publishers are putting matters into their own hands, and are looking to implement more efficient solutions and tools to continue monetizing their inventory in order to […]

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Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial

  • Posted by Alex Taylor
  • On May 24, 2022

Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase in 2023, when Google plans to […]

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The role of data providers and why third-party data doesn’t belong in the past

  • Posted by Radia Douiri
  • On May 20, 2022

The role of the data provider Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes. A data provider can own the property where the data is collected and sold, or act as a third party to the page. They provide marketers with audience […]

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Navigating the new identity era: Why preparation is key for publishers

  • Posted by Jessica Werner
  • On May 11, 2022

If history has taught us anything, it’s that there are always lessons to be learned and mindsets to be shifted. If you’ve been in the digital advertising industry for any length of time, you’ll likely know there’s no shortage of lessons to go around. The world of advertising has rapidly evolved over the years keeping […]

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Q&A with ID5: Verve Group

  • Posted by Alex Taylor
  • On May 05, 2022

In this issue of ID5’s Q&A series, we sit down with Verve Group‘s Director of Product Marketing, Anish Aravindakshan, to discuss the developments, challenges, and opportunities facing the digital media industry today. What is the series all about? The Q&A with ID5 series invites publishers, advertisers, and platforms to share their insights on the hot topics and […]

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ID5 Is First Identity Provider To Receive Neutronian Certification

  • Posted by Jo Rosamilia
  • On May 04, 2022

ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets or exceeds industry standards. Neutronian Certification is a comprehensive, independent verification of data quality and […]

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Identity 2022 sessions: What will consent look like in the post third-party cookie era? with MediaMath

  • Posted by Alex Taylor
  • On Apr 22, 2022

What will consent look like in the post third-party cookie era? with MediaMath was the third session of our annual event, Identity 2022, airing back in January. In this session, IAB Europe’s Programmatic Advisor, Andrew Hayward-Wright sits down with MediaMath’s Chief Privacy Officer, Fiona Campbell-Webster, Didomi’s Chief Privacy Officer, Thomas Adhumeau, and ID5’s Head of […]

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How publishers can lead the way in the new era of digital advertising

  • Posted by Jessica Werner
  • On Apr 14, 2022

The role of the publisher Publishers are the ‘suppliers’ of the identity landscape, in other words, they start the supply and demand chain by selling their ad space to buyers. It is through selling ad space that publishers can provide their audience with the free content and services they know and love. It comes as […]

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Q&A with ID5: Smart AdServer

  • Posted by Alex Taylor
  • On Apr 06, 2022

In this issue of ID5’s Partner Q&A series, we sit down with Smart‘s Product Marketing Lead, Demand, Marine Desoutter, to discuss continuing support in the cookieless era, the Identity Indicator report V3, scaling CTV, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their […]

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Identity 2022 sessions: Taking 1st Party IDs to the next level with Adform

  • Posted by Alex Taylor
  • On Mar 31, 2022

Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January. In this session, Adform’s Account Manager, Agencies and Enterprises, Helen Ureta, sits down with Adform’s VP, Solutions Consulting, Martin Hill, PubMatic’s Director, Product Marketing, Alena Morris, and ID5’s Product Expert, Anissa […]

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