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Apr 24, 2024

Google Clings to Cookie Crumbs As The Industry Moves Ahead

Yesterday, Google announced that it would yet again delay cookie deprecation. While there is never a good time to rip off the band-aid, choosing Q4 during the holiday season and peak advertising traffic was never an ideal time. The majority of the industry feels similar, a survey conducted at a recent ID5 event found that […]

Apr 16, 2024

ID5 on the Road New York: Post Event Recap

The ID5 team were live from New York this past April to bring together industry thought leaders. During the session, experts shared their insights and success stories to help audience members shape a resilient addressability strategy, enhance measurement, and learn more about the future of interoperability. Don’t worry if you weren’t able to join us […]

Apr 09, 2024

ID5 Announce $20 Million in Series B Funding

LONDON –  APRIL 09, 2024 – Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million. This investment, the largest to date in the identity space, validates ID5’s key role in steering the industry forward during a critical juncture for digital advertising.  TransUnion and S4S Ventures  join […]

Mar 27, 2024

ID5 Announces Integration with Adobe Advertising For Enhanced Audience Engagement and Measurement

Today, ID5, the market-leading identity provider for digital advertising, announced its partnership with Adobe Advertising to enable marketers to reach their audiences and measure advertising impact without conventional IDs. The collaboration supports brands in navigating the new age of digital identity by minimizing the impact of signal loss and by offering technologies that respect people’s […]

Mar 13, 2024

Triton Digital Partners with ID5 to Enhance Audio Targeting

Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its partnership with ID5, the market-leading identity provider for digital advertising, to introduce rich audience data to Triton’s Audio Marketplace. This partnership will improve advertising targeting and addressability in the audio space while complying with privacy […]

Mar 08, 2024

ID5 Celebrates International Women’s Day

Today is International Women’s Day! However, this year, the ID5 team aims to shift the focus onto the often-overlooked heroes – the women working tirelessly behind the scenes, driving campaigns forward with their passion and dedication. After all, women’s influence extends far beyond just one field, seniority level, or department.  This year, let’s extend our […]

Feb 14, 2024

Identity 2024  Fireside Chat:  In Conversation with Bob Lord

In this Identity 2024 session, Mathieu Roche and Bob Lord discuss the evolution of the digital advertising industry over the years and the role that identity has played in it.   Bob Lord, IBM SVP, is a global leader ushering in a new era of innovation where organizations seamlessly share data globally to achieve common […]

Feb 09, 2024

The Economics of Programmatic – Identity 2024

As advances in identity-based buying continue, the traditional rules that govern the economics of programmatic are changing.  Although price and ad quality are still important, new factors such as privacy compliance, signal availability and overall scale come into play.  ID5’s Identity 2024 session, The Economics of Programmatic, explores the future of the programmatic advertising landscape […]

Feb 01, 2024

​​Navigating the Privacy Landscape – Identity 2024

With differing privacy legislation coming into effect, particularly in the US, it is more important than ever for the industry to adhere to a unified set of privacy standards. ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork […]

Jan 31, 2024

More Than a Buzzword: How ID5 is Raising the Privacy Bar

In honor of Data Privacy Day on January 28th, ID5 is dedicating an entire week to data protection best practices! Privacy-first has become a buzzword companies use in marketing materials yet few actually provide insight into how they uphold privacy principles across their organization. For many of these organizations privacy compliance has become a marketing […]

Jan 25, 2024

How-to guide: Publisher installation of the ID5 ID for Mobile In-App

If you are a mobile app publisher considering integrating the ID5 ID, keep reading to discover how to deploy our next-generation consented identifier across your inventory to maximize audience addressability and monetization opportunities. With the growing emphasis on data privacy and deteriorating access to Mobile Ad Identifiers (MAIDs), it’s essential for publishers to utilize effective […]

Jan 25, 2024

How-to guide: Publisher installation of the ID5 ID for CTV

The new era of digital advertising is upon us. As the entire industry is adapting to the world without traditional identifiers, navigating various solutions, integrations, and technologies may be a daunting task. We are here to make that process as simple and transparent as possible. Read on and discover how to effortlessly deploy the ID5 […]