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Feb 11, 2022

Identity 2022 sessions: The Future of Audience Addressability with Smart AdServer

The Future of Audience Addressability: Trends in the shift towards a cookieless future by Smart AdServer was the first session of ID5’s annual event, Identity 2022 in January. For this opening session, Smart’s Product Marketing Lead, Demand, Marine Desoutter, shares a sneak preview into the key insights from Smart’s Identity Indicator report V3. This report […]

Dec 07, 2021

Verve Group and Scream Malmo increase reach by 21% by activating the ID5 ID via PubMatic

Understanding and navigating the identity space can be a daunting task, but one thing we do know for sure is that time is limited in preparing for the cookie-less future. Google may have extended the cookie deadline, but this should be seen as more time to test and prepare for the inevitable: that a better […]

May 10, 2021

Reliance on cohorts and deterministic signals is not enough for the industry to thrive in the cookie-less future; finds ID5’s identity report

The identity solution provider surveyed the industry for its second report to assess the significance of Identity in digital advertising and how perspectives on identity have changed over time ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity […]