Latest News and Events
Filter news
Sep 05, 2024
Zeotap partners with ID5 to amplify audience addressability to overcome signal loss
Today, Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla and other browsers already operating without third party cookies, and Google’s recent decision to allow users to opt-out of third-party cookie tracking understanding, reaching and monetising audiences at scale […]
Aug 29, 2024
Is ID Bridging a Solution to Cookie Deprecation?
This week we’re exploring a hot topic in the adtech space: ID bridging. Mathieu sits down with Mike O’Sullivan, co-founder of Sincera to break down what ID bridging is and answer the critical question: is this a long-term solution for signal loss? Disclaimer: This conversation was filmed prior to Google’s cookie deprecation. Although references to […]
Aug 27, 2024
Meet ID5’s Marketing Team!
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with ID5’s marketing team to provide candidates with a sneak peek into what life at ID5 is like. Check out our open positions and […]
Aug 21, 2024
Are First-Party Data Owners Immune to Signal Loss?
This week, ID5’s Mythbusting Series will challenge the notion that first-party data is all brands need to overcome signal loss. To answer this question Mathieu sits down with Michelle Dooley, Founder of Catalyst Media. Together they’ll let viewers know if first-party data owners are immune to signal loss. Who is Catalyst Media? Catalyst Media Consulting, […]
Aug 14, 2024
Data Clean Rooms & Alternative IDs – Friends or Foes?
Welcome back to ID5’s Mythbusting Series, where we debunk widespread identity myths from across the digital advertising ecosystem. We’re halfway through the series and this week ID5’s CEO and Co-Founder, Mathieu Roche spoke with Vlad Stesin, Co-founder and Chief Strategy Officer at Optable, Software-as-a-Service (SaaS) data management and collaboration platform. Together they answer a critical […]
Aug 07, 2024
ID5 Myth-Busters: Contextual Advertising Does Not Require Identifiers
Welcome to ID5’s Mythbusting Series, where we debunk common identity myths that have permeated the digital advertising industry. To help us, we’ve enlisted some of the greatest minds in ad tech. In this episode, ID5’s CEO Mathieu Roche meets with Martin Gruau, Vice President of Product at Captify, to tackle the misconception that contextual advertising […]
Jul 31, 2024
ID5 Myth-Busters: Is Authenticated More Privacy Compliant?
ID5’s summer of myth-busting has officially begun! Through this series we’ll debunk common identity myths that have permeated the digital advertising industry. To help us do this we’ve enlisted the help of some of the greatest minds in the adtech space. To kick things off ID5’s CEO and Co-Founder Mathieu Roche sat down with Ben […]
Jul 18, 2024
Adsmovil Joins Forces with ID5 to Boost Publisher Monetization
Today, Adsmovil, a data and technology company that offers global advertising solutions, has announced its partnership with ID5, the leading identity provider in the digital advertising industry, to distribute the ID5 ID. This partnership will empower publishers working with Adsmovil to increase audience addressability and monetization. As the industry navigates signal loss and restrictions across […]
Jun 11, 2024
Optable and ID5 Partner to Solve Challenges in Addressable Advertising
Optable, a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem, announced today a strategic partnership with ID5, the market-leading identity provider for digital advertising, to help publishers and marketers navigate major challenges in addressable advertising. This collaboration aims to provide publishers, who have already deployed ID5, with new ways to utilize their […]
Jun 03, 2024
Get to know the hiring manger: Joseph Quaglia
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Joseph Quaglia, SVP of Sales and Business Development to provide candidates with a sneak peek into what life at ID5 is […]
May 28, 2024
ID5 Partner Q&A: Captify
In this issue of the ID5 Partner series, ID5’s Ian Vazquez, Business Development Director, sat down with Amelia Waddington, Chief Product Officer at Captify to learn more about their mission and what she thinks the end of cookies means for programmatic advertising. What is the series all about? The Q&A with ID5 series invites ID5’s […]
May 22, 2024
Get To Know The Hiring Manager: Caitlin Borgman,
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Caitlin Borgman, Chief Commercial Officer to provide candidates with a sneak peek into what life at ID5 is like. Check out […]