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Dec 19, 2019

Identity 2020 – the event write up

What does the future hold for Identity? In order to answer the question, ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. ID5 invited experts from publishers, technology vendors, consultancies, and brands to share their knowledge and opinions regarding strategies and solutions that can help prepare for […]

Dec 13, 2019

The impact of cookie matching on publisher websites

Cookie matching has been, in the past 10 years, the method the industry has used to share user-level information in the advertising value chain. Cookie syncing is a system that has worked relatively fine in a small, lightly regulated ecosystem but it’s no longer sustainable in today’s privacy-first, crowded programmatic industry.  With the fast expansion […]

Oct 17, 2019

Identity 2020

What does the future hold for identity?

Oct 14, 2019

How can we make Programmatic work in an ITP & privacy-first world?

Identity was the dominant topic in the latest edition of ATS London. Our CEO, Mathieu Roche, was on stage at the event to discuss a focal question: how we can make programmatic work in an ITP and privacy-first world?  Mathieu joined ExchangeWire‘s Lindsay Rowntree, Matt Prohaska, from Prohaska Consulting, Dom Perkins from Immediate Media and […]

Sep 19, 2019

Mathieu Roche discusses the Identity challenge on TraderTalk TV

Our CEO, Mathieu Roche was interviewed by ExchangeWire’s Ciaran O’Kane for this episode of TraderTalk TV. Mathieu and Ciaran discussed the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Watch the video to learn more about– The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match […]

Jul 10, 2019

ID5 releases its Universal ID solution via Prebid

The ID5 ID allows publishers to increase their programmatic revenues by enabling buyers to identify 100% of users even in environments where 3rd party cookies are blocked London – 10 July, 2019. ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech […]

Jul 01, 2019

GDPR one year later

Mathieu Roche participated in the Programmatic Society episode: GDPR – one year later. It’s been a year since the GDPR came into force, what has been its impact in the digital advertising industry? Are there any winners and losers? Michel Juvillier, the host of the show, also invited Merav Griguer from Bird&Bird, Etienne Drouard from […]

May 20, 2019

ID5 publishes “The State of Digital Identity”, the first research on Identity for the digital advertising industry

The identity solution provider surveyed the industry to assess the importance of Identity in programmatic advertising. London – 20 May  2019. ID5, the independent universal ID solution for digital advertising, has released The State of Digital Identity, the first industry report on the topic of user identification for advertising. ID5 surveyed over 90 digital advertising […]

May 13, 2019

ID5 Appoints Joanna Burton as Chief Strategy Officer

London – 13 May 2019.  Joanna Burton is joining ID5, the shared identity infrastructure, as Chief Strategy Officer.  Reporting into CEO and co-founder Mathieu Roche, Burton, formerly VP European Strategy at video ad monetisation platform, SpotX, will create a go-to-market strategy to drive revenue, strengthen partnerships with premium publishers and accelerate the company’s international expansion. […]

Apr 01, 2019

Mathieu Roche discusses the importance of unique identifiers in programmatic

Mathieu Roche participated in the Programmatic Society episode dedicated to unique online identifiers. Michel Juvillier, the host of the show also invited Nola Solomon from Dailymotion, Eric Gueilhers from Programmatique Marketing and Emmanuel Alix from l’Equipe et VP at GESTE, to join the discussion. You can watch the full episode on youtube – the show […]

Feb 01, 2019

Golf Day with ID5 and Eyeota

Are you travelling to the South of France for Cannes Lions? On Monday 17th June, join ID5 and Eyeota for a golf day experience at the beautiful Old Course Golf Club in Cannes. The legendary “Old Course” is one of the most iconic golf courses in the French Riviera. Nestled between the sea and the mountains, the picturesque […]

Jan 03, 2019

Open Online IDs Compete To Be Ad Tech Standards

In the past two years, we have seen a growing number of consortiums, coalitions and ad tech products that aim at standardising online IDs to improve match rates. AdExchanger took a look at the 5 online identifiers, including ID5, that are on a mission to be ad tech’s universal IDs. Read the article by James […]