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Jan 24, 2024
Experian’s Digital Future: Insights from Sarah Robertson on Cookies, Digital Linkage and AI
We are delighted to have Sarah Robertson from Experian Marketing Services in the UK join us on the ID5 blog as a guest contributor. Sarah will offer her insightful analysis, discussing recent developments at Experian and her expert outlook on the future trends in digital marketing. Navigating the Post-Cookie Era The impending deprecation of third-party […]
Jan 16, 2024
TripleLift Partners with ID5 to Advance Advertiser Targeting Across the Open Web
Partnership enables advertisers with first-party data to onboard and activate via ID5, while also allowing for ID-less lookalike targeting NEW YORK – January 16, 2023 – TripleLift, the ad tech platform elevating digital advertising across every screen and ID5, the market-leading identity provider for digital advertising, today announced a partnership that further expands advertisers’ capability […]
Dec 14, 2023
YOC Announces New Partnership with ID5 for Enhanced Audience Activation Across All Browsers
LONDON 14 DECEMBER 2023 – Today YOC AG, the technology platform for high-impact advertising at scale, announced a partnership with ID5, the market-leading identity provider for digital advertising to improve audience activation across mobile browsers. This partnership ensures YOC’s customer’s ability to deliver audience-based campaigns across all browsers as third-party cookies are deprecated. To navigate […]
Sep 28, 2023
ID5 on the Road Germany Post Event Recap
The ID5 team hit the road this past September, heading to Cologne. We brought together experts from across the advertising ecosystem to discuss the state of digital identity, and to understand how well the industry is prepared for the removal of third-party cookies from Chrome next year. Don’t worry if you weren’t able to join […]
Sep 20, 2023
ID5 Announces Collaboration with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era
The collaboration aims to enable publishers to thrive amidst cookieless challenges and improve audience monetization London and New York – September 20, 2023 — ID5, the identity solution specialist, today announced a new collaboration with Microsoft Advertising using Microsoft Monetize, one of the largest supply platforms in the industry. Microsoft Monetize is now distributing the […]
May 09, 2023
Webinar: Raising Your Privacy Standards & Picking The Right Partners
Trust and transparency are crucial for the companies participating in today’s media landscape as well as the consumers whose data is being collected and leveraged to facilitate their businesses. As a company, you can be very diligent in implementing technology and processes to comply with data protection regulations. But you alone are not enough to […]
Apr 20, 2023
ID5 Reveals Essential Criteria For Evaluating Universal ID Solutions In New Guide For Brands
The Guide Equips Advertisers With The Knowledge And Tools To Navigate The UID Selection Process Having a better understanding of the identity landscape is crucial for brands as they look to build out a solid addressability strategy. Between all the cookieless solutions available, universal identifiers (UIDs) have emerged as one of the most valuable alternatives […]