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Dec 21, 2022
2023 expert predictions: what lies in store for addressable digital advertising?
Before we dive into our experts’ predictions around addressable digital advertising, let’s first look back at the past 12 months. 2022 has been nothing short of a turbulent year for the digital media ecosystem. We have seen the industry’s most loved events, Cannes Lions and DMEXCO, return to in-person, the mobile world turn upside-down with […]
Nov 29, 2022
Register for ID5’s flagship virtual event, Identity 2023
ID5’s annual virtual event is back, and it is set to be a good one. For Identity 2023, we have partnered with some of the biggest industry names to bring you an agenda brimming with new and exciting content surrounding a theme that sits at the very foundation of data-driven advertising: user identification. 2022 has […]
Nov 16, 2022
ID5’s 2022 State of Digital Identity Report finds that 69% of brands want to reach cookieless audiences today
ID5, the market-leading identity provider for digital advertising, today released its 2022 State of Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions. ID5 found brands around the world are missing out on […]
Nov 09, 2022
ID5 and Sincera Study Reveals Damaging Implications of Cookie Syncing
ID5, the market-leading identity provider, has just released its findings from a commissioned study with Sincera, a leading provider of data management solutions, to assess the damaging implications of cookie syncing by looking at 63,604 global domains. The process of cookie syncing enables ad tech partners to match cookies, allowing them to communicate user identities […]
Oct 28, 2022
How-to guide: publisher installation of the ID5 ID via PubMatic’s Identity Hub
Next up in our distribution partner series, where we dive into exactly how you can integrate the ID5 ID via different platforms, we turn to PubMatic. If you know a thing or two about identity, you’ve probably heard about PubMatic’s Identity Hub. What is PubMatic’s Identity Hub? PubMatic (Nasdaq: PUBM) is an independent technology company […]
Oct 20, 2022
ID5 Launches Product Advisory Group to Support its Growth Strategy
ID5, the market-leading identity provider for digital advertising, announced the launch of its Product Advisory Group, an independent organization of eleven permanent corporate members. Together, these companies will collaborate with ID5 as it continues its efforts to reinvent user identification and enable privacy-first addressability and measurement for publishers and advertisers. Founding members include Criteo, InMobi, […]
Oct 19, 2022
ID5 on the Road London event write-up
Landing in London for the first time in almost three years, ID5 on the Road London took place on October 11, 2022 and was a great success. Inviting experts from across the industry to join us on stage, we saw buy-side discussions, sell-side perspectives, omnichannel deep dives, data protection discussions and more. If you weren’t […]
Oct 13, 2022
S2 EP6 with Kevin Fernandes, Havas Media Group: ‘we have seen a 16% uplift in user engagement’
ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape. […]
Oct 03, 2022
S2 EP5 with Dan Garzon, Prisma Media: ‘we realised very early the importance of the cookieless topic’
The ID5 summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity […]
Sep 27, 2022
S2 EP4 with Peter Cunha, Sovrn: ‘providing publishers with more signals to contribute to the value chain’
ID5’s summer podcast, How to Thrive in the Cookieless Present, now turns to Sovrn. We have been inviting experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as […]
Sep 26, 2022
DMEXCO 2022: ID5’s breakfast event highlights
After three years, ID5 has finally made it back to DMEXCO for 2022! We decided to kick things off with a breakfast event, incorporating a lineup of panel discussions and presentations to share the latest developments on identity in digital advertising. Keep on reading to find out the highlights from the conversations that took place: […]
Sep 20, 2022
Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID
ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites, today announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs. Today, more than 40% of the web […]