Latest News and Events
Filter news
Showing 2 results for 2025-01
Reset filter
Jan 29, 2025
ID5 Celebrates Data Privacy Week
How did you get into privacy? While data privacy and security have always been on my radar throughout my career in media, advertising, and other industries, my true immersion into the world of privacy was sparked by the evolving regulatory landscape and the introduction of regulations like the EU DMA/DSA. Recognizing the substantial financial and […]
Jan 29, 2025
Market data confirms the ubiquitous adoption of alternative IDs
Web-based advertising has reached a tipping point. Recent data from Bidswitch, the global programmatic middleware provider, confirmed that the majority of cookieless bid requests have an alternative ID present. The data reaffirms what advertising thought leaders have predicted all along: the industry isn’t just ready to move on – it already has! The numbers tell […]