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Dec 17, 2024
ID5 & Anzu Announce Partnership To Enhance Addressability In Intrinsic In-Game Advertising
Anzu, the most advanced intrinsic in-game advertising solution, and ID5, the leading identity specialist, today announced a new partnership to enhance addressability and drive innovation in the intrinsic in-game advertising space. This integration enhances the value of Anzu’s premium gaming inventory, offering better monetization opportunities for game developers and advanced targeting and measurement options to […]
Dec 12, 2024
Identity 2025 is back! Register now.
We are happy to announce that Identity 2025, our flagship virtual event, is coming back next year! The past year was one of surprises. As of now, Chrome still remains indecisive over the future of cookies, and hacking cross-channel addressability is becoming more crucial every day, so it is important to know how to navigate […]
Dec 11, 2024
ID5 and OpenX Partnership Increases Safari Reach by 58%
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and Edge. As the industry faces increasing signal loss, this new integration empowers OpenX buyers to leverage ID5 to […]