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Apr 20, 2023

ID5 Reveals Essential Criteria For Evaluating Universal ID Solutions In New Guide For Brands

The Guide Equips Advertisers With The Knowledge And Tools To Navigate The UID Selection Process Having a better understanding of the identity landscape is crucial for brands as they look to build out a solid addressability strategy. Between all the cookieless solutions available, universal identifiers (UIDs) have emerged as one of the most valuable alternatives […]

Apr 14, 2023

The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment – Identity 2023

Session eight from our flagship event, Identity 2023, was ‘The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment’ by Verve Group, featuring a presentation brought to you by Verve Group’s Co-CEO, Ionut Ciobotaru. When iOS 14.5 was released in April 2021, the advertiser/publisher/user relationship was bursting at the seams. Since then, many […]

Apr 05, 2023

How demand-side platforms (DSPs) can optimize their clients’ addressability strategies

The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences in a privacy-friendly way. Over the past few years, we have seen a variety of solutions, methodologies, and approaches emerging to solve the addressability and data protection challenge. Often, brands and publishers are faced with choice overload […]