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May 27, 2020
The Advertising Identity Guide: a resource to help you prepare for the cookie-less future
Identity is the foundation of digital advertising as it enables core capabilities like profiling and targeting, frequency capping, and performance attribution. The death of the 3rd party cookie has brought lots of attention to Identity and is forcing the industry to redesign the way we identify users for advertising purposes. In the last few weeks, […]
May 15, 2020
Adoption of shared ID solution accelerates as publishers and ad tech platforms prepare for a cookie-less future
Despite the COVID-19 situation, industry efforts to solve the identity crisis are not slowing down. On the contrary, identity providers are seeing a strong increase in demand for cookie-less identification solutions, as publishers and brands use the current down times to plan their post-coronavirus strategy. This trend is visible in Prebid, where the rate of […]
May 14, 2020
The laptop-side chat – Episode 8 with Frith Fraser and Nick McCarthy
In the eighth episode of the laptop-side chat series, Mathieu Roche talked with Frith Fraser, Vice President, Activation at MediaMath and with Nick McCarthy, SVP, Data Solution EMEA at Merkle. The live webcast was broadcast on Wednesday 20 May at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you missed the live […]
May 07, 2020
The laptop-side chat – Episode 7 with Tom Kershaw and Paul Bannister
In the seventh episode of the laptop-side chat series, Mathieu Roche talked with Tom Kershaw, CTO at Rubicon Project and with Paul Bannister, CSO at Cafe Media. The live webcast was broadcast on Wednesday 13 May at 4:00 pm GMT / 5:00 pm CET / 11:00 am EST / 8:00 am PST. With Tom being Chairman […]
May 01, 2020
The laptop-side chat – Episode 6 with Kristina Prokop and Kasper Skou
In the sixth episode of the laptop-side chat series, Mathieu Roche spoke with Kristina Prokop, CEO & Co-founder at Eyeota and with Kasper Skou, CEO and Co-founder at Semasio. The live webcast was broadcast on Wednesday 6 May at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you missed it, you can […]
Apr 23, 2020
The laptop-side chat – Episode 5 with Stephanie Layser and Adam Solomon
In the fifth episode of the laptop-side chat series, Mathieu Roche talked with Stephanie Layser, VP, Advertising Technology at News Corp and with Adam Solomon, Chief Growth Officer at Lotame. The live webcast was broadcast on Wednesday 29 April at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you missed it you […]
Apr 15, 2020
The laptop-side chat – Episode 4 with Michael Nevins and Romain Job
In the fourth episode of the laptop-side chat series, our Chief Strategy Officer, Joanna Burton, will speak with Michael Nevins, Chief Marketing Officer at Smart AdServer and to Romain Job, Chief Strategy Officer at Smart AdServer.
Apr 01, 2020
The laptop-side chat – Episode 3 with Emma Newman and Lucia Mastromauro
In the third episode of the series, our CEO, Mathieu Roche, spoke with Lucia Mastromauro, VP Global Agency Development at Adform and Emma Newman CRO, EMEA at PubMatic.
Mar 27, 2020
The laptop-side chat – Episode 2 with Cadi Jones and Paul Gubbins
In the second episode of the series, our CEO, Mathieu Roche, will speak with Cadi Joens, Commercial Director EMEA at Beeswax and Paul Gubbins, Digital Advertising Consultant. The webcast was broadcast on Wednesday 1 April at 3:00 pm GMT. If you missed it you can watch the recording below. The laptop-side chat is a series […]
Mar 20, 2020
The laptop-side chat – Episode 1 with Wayne Blodwell
In a time where the chances to meet and build relationships are limited, it’s important to stay connected and to share knowledge, opinions, challenges as well as positive thinking with others. ID5 is organising “the laptop-side chat”, a series of webcasts with industry partners and friends that will be broadcast live every week. The laptop-side […]
Mar 04, 2020
Chrome 2022: does the end of cookies mean the end of ad tech?
Google’s announcements on the end of third-party cookies in its Chrome browser by 2022 has shaken the digital advertising industry. What are the solution that can help identify users when 3rd party cookies will be phased out? Are first-party data becoming more important in a world without 3rd party cookies? Will we still need 2nd […]
Dec 19, 2019
Identity 2020 – the event write up
What does the future hold for Identity? In order to answer the question, ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. ID5 invited experts from publishers, technology vendors, consultancies, and brands to share their knowledge and opinions regarding strategies and solutions that can help prepare for […]