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Sep 11, 2024
Does CTV Have An Addressability Problem?
And just like that, our myth-busting journey is coming to a close. We’re wrapping up the series with an in-depth look at the exciting new frontier: CTV. Although CTV operates without cookies, it still faces significant identity challenges. In the final episode, Mathieu sits down with Paul Gubbins, former VP of CTV Strategy at Publica […]
Aug 29, 2024
Is ID Bridging a Solution to Cookie Deprecation?
This week we’re exploring a hot topic in the adtech space: ID bridging. Mathieu sits down with Mike O’Sullivan, co-founder of Sincera to break down what ID bridging is and answer the critical question: is this a long-term solution for signal loss? Disclaimer: This conversation was filmed prior to Google’s cookie deprecation. Although references to […]
Aug 27, 2024
Meet ID5’s Marketing Team!
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with ID5’s marketing team to provide candidates with a sneak peek into what life at ID5 is like. Check out our open positions and […]
Aug 21, 2024
Are First-Party Data Owners Immune to Signal Loss?
This week, ID5’s Mythbusting Series will challenge the notion that first-party data is all brands need to overcome signal loss. To answer this question Mathieu sits down with Michelle Dooley, Founder of Catalyst Media. Together they’ll let viewers know if first-party data owners are immune to signal loss. Who is Catalyst Media? Catalyst Media Consulting, […]
Jul 31, 2024
ID5 Myth-Busters: Is Authenticated More Privacy Compliant?
ID5’s summer of myth-busting has officially begun! Through this series we’ll debunk common identity myths that have permeated the digital advertising industry. To help us do this we’ve enlisted the help of some of the greatest minds in the adtech space. To kick things off ID5’s CEO and Co-Founder Mathieu Roche sat down with Ben […]
Jul 23, 2024
Why Google’s Cookie Reversal Doesn’t Change the Industry’s Path
A letter from ID5’s CEO, Mathieu Roche Yesterday, Google reversed its decision to deprecate third-party cookies in Chrome, a move initially announced in February 2020. While this might create a stir in the industry, it shouldn’t alter the course of digital advertising toward a more privacy-safe future. When we created ID5 in 2017, our ambition […]
Jul 18, 2024
Adsmovil Joins Forces with ID5 to Boost Publisher Monetization
Today, Adsmovil, a data and technology company that offers global advertising solutions, has announced its partnership with ID5, the leading identity provider in the digital advertising industry, to distribute the ID5 ID. This partnership will empower publishers working with Adsmovil to increase audience addressability and monetization. As the industry navigates signal loss and restrictions across […]
May 20, 2024
Your Guide to Cannes Lions 2024
Are you headed to Cannes Lions? Stay on top of the great content the festival has to offer with ID5’s comprehensive guide to all the best events that you won’t want to miss. Scroll on to find out what’s on. Additionally is many ID5 team members and leaders will be there, be sure to book […]
May 15, 2024
ID5’s Team Gets Moving for Mental Health Awareness Month
To celebrate Mental Health Awareness Month and this year’s theme“Movement: Moving more for our mental health”, we asked ID5’s team how they use movement to support their wellbeing. One of the many benefits ID5 provides is access to a Health and Wellness fund, which provides our global team members with 100 (€/$/£) each month to use […]
Apr 24, 2024
Google Clings to Cookie Crumbs As The Industry Moves Ahead
Yesterday, Google announced that it would yet again delay cookie deprecation. While there is never a good time to rip off the band-aid, choosing Q4 during the holiday season and peak advertising traffic was never an ideal time. The majority of the industry feels similar, a survey conducted at a recent ID5 event found that […]
Mar 08, 2024
ID5 Celebrates International Women’s Day
Today is International Women’s Day! However, this year, the ID5 team aims to shift the focus onto the often-overlooked heroes – the women working tirelessly behind the scenes, driving campaigns forward with their passion and dedication. After all, women’s influence extends far beyond just one field, seniority level, or department. This year, let’s extend our […]
Feb 01, 2024
Navigating the Privacy Landscape – Identity 2024
With differing privacy legislation coming into effect, particularly in the US, it is more important than ever for the industry to adhere to a unified set of privacy standards. ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork […]