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Jan 03, 2019
Open Online IDs Compete To Be Ad Tech Standards
In the past two years, we have seen a growing number of consortiums, coalitions and ad tech products that aim at standardising online IDs to improve match rates. AdExchanger took a look at the 5 online identifiers, including ID5, that are on a mission to be ad tech’s universal IDs. Read the article by James […]
Dec 03, 2018
ID5’s Mathieu Roche Discusses Cookie Syncing at TraderTalk TV
In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing. Watch the video below to learn more about: How users are currently identified across the digital supply chain and how matching tables work How the existing systems in place affect page latency and user experience […]
Nov 29, 2018
ID5 at scale in Europe, rolling out its shared ID infrastructure globally in 2019
ID matching specialist now reaching over 1 billion devices per month and synchronising advertising IDs across more than 35 Ad Tech platforms. London, November 29, 2018 – Just over one year after its launch, ID matching specialist ID5 announces that it now reaches 1 billion devices per month in Europe and provides matching capabilities with […]