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Mar 30, 2023
How Publishers Can Fill the Identity Gap – Identity 2023
Session seven from our flagship event, Identity 2023, was ‘How Publishers Can Fill the Identity Gap’ by Sovrn, featuring a presentation brought to you by Sovrn’s Managing Director, Ad Management, Peter Cunha, and Salon’s Chief Revenue Officer, Justin Wohl. 2023 promises to be the year the cookieless rubber meets the road for the ecosystem as a whole. […]
Mar 23, 2023
The evolving role of the SSP in the new era of digital advertising – Identity 2023
Session six from our flagship event, Identity 2023, was ‘The evolving role of the SSP in the new era of digital advertising’ by PubMatic, featuring a fireside chat between PubMatic’s RVP of Addressability EMEA, Kofi Amoako, and our VP, Global Strategic Partnerships, Morwenna Beales. Supply-side platforms have been among the first companies to embrace new identity resolutions […]
Mar 16, 2023
Publishers should be proactive in their approach to the post-cookie era: Identity Talks with Freestar
In this issue of Identity Talks, we sit down with with Freestar’s Chief Technology Officer, Premesh Purayil to chat about why publishers should be proactive in their approach to the post-cookie era and more. What is the series all about? The Identity Talks series invites publisher, advertiser, and platform partners to share their insights on the big […]
Mar 14, 2023
ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market
ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores the approaches that publisher networks, ad tech platforms, retail media platforms, data providers and brands […]
Mar 10, 2023
How the Changing Privacy Landscape is Affecting Digital Advertising – Identity 2023
Session five from our flagship event, Identity 2023, was ‘How the Changing Privacy Landscape is Affecting Digital Advertising’ by MediaMath, featuring a fireside chat between MediaMath’s Chief Privacy Officer, Fiona-Campbell Webster and our SVP, Sales & Business Development, Joseph Quaglia. As the CPO for MediaMath, Fiona Campbell-Webster is an expert on privacy regulation including GDPR, CCPA, […]
Mar 02, 2023
Looking Ahead: The Future of Identity in 2023 – Identity 2023
Session four from our flagship event, Identity 2023, was ‘Looking Ahead: The Future of Identity in 2023’ by Amobee and Unruly, featuring Martyn Bentley, Commercial Director, UK at AudienceProject and Julian Savitch-Lee, Commercial Director, Advertising at VIDAA, moderated by Piper Heitzler, Head of Growth, EMEA, Amobee. During this lively and educational discussion, we take a closer […]
Feb 24, 2023
Interoperability & Collaboration in Identity – Identity 2023
Session three from our flagship event, Identity 2023, was ‘Interoperability & Collaboration in Identity’ featuring Gareth Davies, SVP Product at TransUnion/Neustar, Eliza Nevers, Chief Product Officer at Lotame, Devon DeBlasio, VP, Product Marketing at InfoSum, moderated by Caitlin Borgman, Chief Commercial Officer at ID5. Identification in digital advertising is complex and fragmented. There is a plethora […]
Feb 06, 2023
How Addressability Is Key To Profitability – Identity 2023
Session two from our flagship event, Identity 2023, was ‘How Addressability Is Key To Profitability’ featuring Sean Buckley, Chief Revenue Officer at Magnite, Kunal Nagpal, Chief Business Officer at InMobi, Brian Gleason, Global Chief Revenue Officer at Criteo, moderated by Joanna Burton, Chief Strategy Officer at ID5. As more and more inventory becomes unaddressable on […]
Jan 30, 2023
Balancing Data-Driven Advertising and Data Protection – Identity 2023
Session one from our flagship event, Identity 2023, was ‘Balancing Data-Driven Advertising and Data Protection’. In this fireside chat, Mathieu Roche, CEO and Co-founder of ID5 sat down with Prof. Garrett Johnson of Boston University to discuss this very topic. If you missed the session or want to revisit it, you can click below to […]
Jan 13, 2023
Why supply-side platforms (SSPs) hold the key to a bright future for digital advertising
The digital media industry is going through a fundamental transformation driven by technical, regulatory, and behavioral changes. Supply-side platforms (SSPs) have a vital role to play in ensuring their publisher clients can benefit from the latest developments and innovations, particularly when it comes to addressability. Publishers rely on supply-side platforms to maximize demand density With […]
Dec 21, 2022
2023 expert predictions: what lies in store for addressable digital advertising?
Before we dive into our experts’ predictions around addressable digital advertising, let’s first look back at the past 12 months. 2022 has been nothing short of a turbulent year for the digital media ecosystem. We have seen the industry’s most loved events, Cannes Lions and DMEXCO, return to in-person, the mobile world turn upside-down with […]
Nov 29, 2022
Register for ID5’s flagship virtual event, Identity 2023
ID5’s annual virtual event is back, and it is set to be a good one. For Identity 2023, we have partnered with some of the biggest industry names to bring you an agenda brimming with new and exciting content surrounding a theme that sits at the very foundation of data-driven advertising: user identification. 2022 has […]