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Dec 17, 2024
ID5 & Anzu Announce Partnership To Enhance Addressability In Intrinsic In-Game Advertising
Anzu, the most advanced intrinsic in-game advertising solution, and ID5, the leading identity specialist, today announced a new partnership to enhance addressability and drive innovation in the intrinsic in-game advertising space. This integration enhances the value of Anzu’s premium gaming inventory, offering better monetization opportunities for game developers and advanced targeting and measurement options to […]
Dec 12, 2024
Identity 2025 is back! Register now.
We are happy to announce that Identity 2025, our flagship virtual event, is coming back next year! The past year was one of surprises. As of now, Chrome still remains indecisive over the future of cookies, and hacking cross-channel addressability is becoming more crucial every day, so it is important to know how to navigate […]
Dec 11, 2024
ID5 and OpenX Partnership Increases Safari Reach by 58%
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and Edge. As the industry faces increasing signal loss, this new integration empowers OpenX buyers to leverage ID5 to […]
Nov 26, 2024
Lisa Abousaleh joins ID5 as VP of Publisher and Distribution Partnerships to Drive Cross-Channel Supply-Side Expansion
ID5, the market-leading identity provider for digital advertising, today announced the appointment of Lisa Abousaleh as the VP of Publisher and Distribution Partnerships. In this role, Lisa will be responsible for driving ID5’s supply-side expansion, helping to strengthen the company’s global footprint on the web and across digital channels, including CTV, and supporting its growth […]
Nov 20, 2024
ID5 on The Road: London Post Event Recap
The ID5 team reunited in London in November. We had the pleasure of bringing together adtech experts and professionals – together with advertising giant Sir Martin Sorrell – to dive deep into the industry and to discuss digital identity, addressability in CTV, advertising in the age of AI, and more. If you were not able […]
Sep 30, 2024
ID5 on the Road Germany: Post Event Recap
ID5’s team was in Cologne this past September! To to kick off DMEXCO we brought together experts from across the advertising ecosystem to discuss the state of digital identity, addressability trends in Europe, and how to navigate Don’t worry if you weren’t able to join us in Cologne, we’ve compiled the highlights from the session […]
Sep 12, 2024
Audience360 Partners with ID5 to Navigate Signal Loss
Audience360 exceeds campaign expectations delivering 42% of budget in cookieless browsers ID5, the market-leading identity provider for digital advertising, today released a case study with Audience360 and Adform, that demonstrates how their collaboration enables effective cookieless targeting. Audience360 is Australia’s leader in first party audience data, and Adform is the world’s leading independent full stack […]
Sep 11, 2024
Does CTV Have An Addressability Problem?
And just like that, our myth-busting journey is coming to a close. We’re wrapping up the series with an in-depth look at the exciting new frontier: CTV. Although CTV operates without cookies, it still faces significant identity challenges. In the final episode, Mathieu sits down with Paul Gubbins, former VP of CTV Strategy at Publica […]
Sep 05, 2024
Zeotap partners with ID5 to amplify audience addressability to overcome signal loss
Today, Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla and other browsers already operating without third party cookies, and Google’s recent decision to allow users to opt-out of third-party cookie tracking understanding, reaching and monetising audiences at scale […]
Aug 29, 2024
Is ID Bridging a Solution to Cookie Deprecation?
This week we’re exploring a hot topic in the adtech space: ID bridging. Mathieu sits down with Mike O’Sullivan, co-founder of Sincera to break down what ID bridging is and answer the critical question: is this a long-term solution for signal loss? Disclaimer: This conversation was filmed prior to Google’s cookie deprecation. Although references to […]
Aug 27, 2024
Meet ID5’s Marketing Team!
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with ID5’s marketing team to provide candidates with a sneak peek into what life at ID5 is like. Check out our open positions and […]
Aug 21, 2024
Are First-Party Data Owners Immune to Signal Loss?
This week, ID5’s Mythbusting Series will challenge the notion that first-party data is all brands need to overcome signal loss. To answer this question Mathieu sits down with Michelle Dooley, Founder of Catalyst Media. Together they’ll let viewers know if first-party data owners are immune to signal loss. Who is Catalyst Media? Catalyst Media Consulting, […]