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Nov 20, 2024
ID5 on The Road: London Post Event Recap
The ID5 team reunited in London in November. We had the pleasure of bringing together adtech experts and professionals – together with advertising giant Sir Martin Sorrell – to dive deep into the industry and to discuss digital identity, addressability in CTV, advertising in the age of AI, and more. If you were not able […]
Sep 30, 2024
ID5 on the Road Germany: Post Event Recap
ID5’s team was in Cologne this past September! To to kick off DMEXCO we brought together experts from across the advertising ecosystem to discuss the state of digital identity, addressability trends in Europe, and how to navigate Don’t worry if you weren’t able to join us in Cologne, we’ve compiled the highlights from the session […]
Sep 12, 2024
Audience360 Partners with ID5 to Navigate Signal Loss
Audience360 exceeds campaign expectations delivering 42% of budget in cookieless browsers ID5, the market-leading identity provider for digital advertising, today released a case study with Audience360 and Adform, that demonstrates how their collaboration enables effective cookieless targeting. Audience360 is Australia’s leader in first party audience data, and Adform is the world’s leading independent full stack […]
Sep 11, 2024
Does CTV Have An Addressability Problem?
And just like that, our myth-busting journey is coming to a close. We’re wrapping up the series with an in-depth look at the exciting new frontier: CTV. Although CTV operates without cookies, it still faces significant identity challenges. In the final episode, Mathieu sits down with Paul Gubbins, former VP of CTV Strategy at Publica […]
Sep 05, 2024
Zeotap partners with ID5 to amplify audience addressability to overcome signal loss
Today, Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla and other browsers already operating without third party cookies, and Google’s recent decision to allow users to opt-out of third-party cookie tracking understanding, reaching and monetising audiences at scale […]
Aug 29, 2024
Is ID Bridging a Solution to Cookie Deprecation?
This week we’re exploring a hot topic in the adtech space: ID bridging. Mathieu sits down with Mike O’Sullivan, co-founder of Sincera to break down what ID bridging is and answer the critical question: is this a long-term solution for signal loss? Disclaimer: This conversation was filmed prior to Google’s cookie deprecation. Although references to […]
Aug 27, 2024
Meet ID5’s Marketing Team!
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with ID5’s marketing team to provide candidates with a sneak peek into what life at ID5 is like. Check out our open positions and […]
Aug 21, 2024
Are First-Party Data Owners Immune to Signal Loss?
This week, ID5’s Mythbusting Series will challenge the notion that first-party data is all brands need to overcome signal loss. To answer this question Mathieu sits down with Michelle Dooley, Founder of Catalyst Media. Together they’ll let viewers know if first-party data owners are immune to signal loss. Who is Catalyst Media? Catalyst Media Consulting, […]
Aug 14, 2024
Data Clean Rooms & Alternative IDs – Friends or Foes?
Welcome back to ID5’s Mythbusting Series, where we debunk widespread identity myths from across the digital advertising ecosystem. We’re halfway through the series and this week ID5’s CEO and Co-Founder, Mathieu Roche spoke with Vlad Stesin, Co-founder and Chief Strategy Officer at Optable, Software-as-a-Service (SaaS) data management and collaboration platform. Together they answer a critical […]
Aug 07, 2024
ID5 Myth-Busters: Contextual Advertising Does Not Require Identifiers
Welcome to ID5’s Mythbusting Series, where we debunk common identity myths that have permeated the digital advertising industry. To help us, we’ve enlisted some of the greatest minds in ad tech. In this episode, ID5’s CEO Mathieu Roche meets with Martin Gruau, Vice President of Product at Captify, to tackle the misconception that contextual advertising […]
Jul 31, 2024
ID5 Myth-Busters: Is Authenticated More Privacy Compliant?
ID5’s summer of myth-busting has officially begun! Through this series we’ll debunk common identity myths that have permeated the digital advertising industry. To help us do this we’ve enlisted the help of some of the greatest minds in the adtech space. To kick things off ID5’s CEO and Co-Founder Mathieu Roche sat down with Ben […]
Jul 23, 2024
Why Google’s Cookie Reversal Doesn’t Change the Industry’s Path
A letter from ID5’s CEO, Mathieu Roche Yesterday, Google reversed its decision to deprecate third-party cookies in Chrome, a move initially announced in February 2020. While this might create a stir in the industry, it shouldn’t alter the course of digital advertising toward a more privacy-safe future. When we created ID5 in 2017, our ambition […]