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Mar 11, 2025
The University of Adelaide Achieves 5x Higher Average Viewing Time with Cookieless Advertising
Collaboration with the Adobe Advertising DSP and ID5 Delivers 79% Drop in Bounce Rate and 70% Lower CPV Today, ID5 and Adobe Advertising released new data about a collaboration between The University of Adelaide and leading APAC-based media agency, Hybrid. The highly successful web campaign leveraged the Adobe Advertising DSP in tandem with the ID5 […]
Mar 10, 2025
Minimal Data, Maximum Impact: Leading the Privacy-First Revolution
At ID5, we believe that respecting consumer privacy isn’t just a regulatory requirement – it’s the essential foundation of a sustainable, thriving digital advertising ecosystem. The recent AdExchanger article, “Why Data Minimization Is a Very Big Deal for Ad Tech” underscores a guiding principle we’ve embraced since day one: less is more when it comes […]
Mar 05, 2025
M&A in Adtech: Key Insights from 2024 and Bold Predictions for 2025
Identity 2025 was a huge success, with 750 registrants tuning in to explore the latest trends and innovations in the digital identity space. If you missed the virtual event, you can still catch up by watching the full recording on demand here or following along with our new blog series, which kicks off with this […]
Feb 25, 2025
Get to know your hiring manager: Jessica Werner
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Jessica Werner, Senior Director of Publisher Operations to provide candidates with a sneak peek into what life at ID5 is like. […]
Feb 06, 2025
Piemme partners with ID5 and The Trade Desk to increase addressability
Piemme, a leading media platform in Italy, announced today that it will be the first entity in the territory to use the new integrated identity technology created by ID5 and The Trade Desk. This innovative solution leverages the power of European Unified ID (EUID) pioneered by The Trade Desk and ID5’s ID to enable publishers […]
Feb 05, 2025
Evorra and ID5 Partner to Accelerate Global, Addressable Audience Targeting
Evorra, the next-generation SaaS audience and data platform, today announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and delivering cost efficiencies and scalable performance for advertisers. The current landscape of data marketing is undergoing a radical […]
Jan 29, 2025
ID5 Celebrates Data Privacy Week
How did you get into privacy? While data privacy and security have always been on my radar throughout my career in media, advertising, and other industries, my true immersion into the world of privacy was sparked by the evolving regulatory landscape and the introduction of regulations like the EU DMA/DSA. Recognizing the substantial financial and […]
Jan 29, 2025
Market data confirms the ubiquitous adoption of alternative IDs
Web-based advertising has reached a tipping point. Recent data from Bidswitch, the global programmatic middleware provider, confirmed that the majority of cookieless bid requests have an alternative ID present. The data reaffirms what advertising thought leaders have predicted all along: the industry isn’t just ready to move on – it already has! The numbers tell […]
Dec 17, 2024
ID5 & Anzu Announce Partnership To Enhance Addressability In Intrinsic In-Game Advertising
Anzu, the most advanced intrinsic in-game advertising solution, and ID5, the leading identity specialist, today announced a new partnership to enhance addressability and drive innovation in the intrinsic in-game advertising space. This integration enhances the value of Anzu’s premium gaming inventory, offering better monetization opportunities for game developers and advanced targeting and measurement options to […]
Dec 12, 2024
Identity 2025 is back! Register now.
We are happy to announce that Identity 2025, our flagship virtual event, is back! The past year was one of surprises. As of now, Chrome still remains indecisive over the future of cookies, and hacking cross-channel addressability is becoming more crucial every day, so it is important to know how to navigate the challenges posed […]
Dec 11, 2024
ID5 and OpenX Partnership Increases Safari Reach by 58%
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and Edge. As the industry faces increasing signal loss, this new integration empowers OpenX buyers to leverage ID5 to […]
Nov 26, 2024
Lisa Abousaleh joins ID5 as VP of Publisher and Distribution Partnerships to Drive Cross-Channel Supply-Side Expansion
ID5, the market-leading identity provider for digital advertising, today announced the appointment of Lisa Abousaleh as the VP of Publisher and Distribution Partnerships. In this role, Lisa will be responsible for driving ID5’s supply-side expansion, helping to strengthen the company’s global footprint on the web and across digital channels, including CTV, and supporting its growth […]