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Aug 30, 2022

Integration Between Amobee and ID5 Enabled Boutique Wine Brand Gusbourne to Increase Reach and Conversion

ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimized cross-screen performance, today announced that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign.  Nearly […]

Mar 09, 2022

The Identity landscape: introduction and different approaches to identification

This blog post is the first of a series that aims to explain the difference between all the identity solutions available in the market, the use cases they solve, as well as the role that different companies play in the identity landscape

Oct 07, 2021

ID5 appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal

London 7 October 2021 – ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally as well as directing the existing business with publishers. Marti […]

Oct 01, 2021

Amobee partners with ID5 to pioneer an EMEA cross-device graph solution for the post-cookie world

London, 30 September 2021 – Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, today announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple […]

Sep 24, 2021

OS Data Solutions integrates with ID5 and increases reach by 28% across all browsers

London and Berlin, 23 September 2021 – OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie were preventing them from activating their data […]

Mar 30, 2021

ID5 raises $6 million in Series A funding

The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance ID5, the leading independent identity solution provider, announces a “series A” funding round of $6 million.  Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support […]

Nov 05, 2020

Join us for Identity 2021

2020 has been a pivotal year for Identity. Chrome’s announcement on the deprecation of third-party cookies has been a catalyst for change. It has forced the industry to accelerate the efforts to build a new identification infrastructure that benefits both publishers and advertisers in the cookie-less future.  2021 is supposed to be the last year […]

Oct 14, 2020

Hate the Player and the Game: How Big Tech Use Their Infrastructure to Stifle Competition

Owning the infrastructure behind an industry provides the opportunity to set its rules. When those who own the infrastructure also actively operate and compete in the industry, rules can be used to favour their businesses. Welcome to the world of digital advertising, where tech giants like Google and Apple own browsers (Chrome and Safari) as […]

Sep 21, 2020 activates Universal ID from ID5 to provide ‘cookieless’ identification

Advertisers can target, frequency cap and measure performance in a privacy-compliant manner without using third-party cookies  Munich and London, 16 September 2020, –, the largest advisory community in Germany, is integrating with ID5. the independent identity solution for digital advertising, to enable ‘cookieless’ identification.  Brands and their agencies using Universal ID will be able […]

Sep 07, 2020

Throtle and ID5 Partner to Fuel Cookieless Identity Capabilities

Red Bank, NJ — August 31 2020: Throtle, a leader in identity resolution, data onboarding, and emerging cookieless identities has partnered with ID5, the independent identity solution for digital advertising, to allow brands and publishers to identify consumers without using third-party cookies across channels and devices. The advertising industry is redefining industry practices in 2020 and […]

Jul 10, 2020

ID5 and CafeMedia partner to provide cookie-less identification capabilities to thousands of publishers

Partnership allows CafeMedia’s publishers to identify users in a privacy-compliant manner without using third-party cookies and guarantee better monetisation beyond 2022. New York and London, July 9, 2020 – ID5, the independent identity solution for digital advertising, announces a partnership with CafeMedia, the world’s largest ad management service which provides technology and services to help […]

Jul 08, 2020

Webinar: Diversity in digital advertising – are we doing enough?

Diversity has become an increasingly important discussion topic in the digital advertising industry in the last few years and it has recently been amplified by the #blacklivesmatter movement and protests around the world. Have we, as an industry, done enough to support diversity in our organisations and in our initiatives? Some have probably done more […]