Latest News and Events

We are at the end of the Identity 2025 blog series! Thank you for tuning in as we dived into each panel. If you missed the previous posts, you can find them below: The “Solving the ‘CTV Measurement’ riddle” panel featured Jay Friedman, CEO at Goodway Group, Mike Finnerty, Head of Client Delivery at Transunion, […]

We are almost at the end of the Identity 2025 blog series! Today’s session, “The State of Digital Identity in 2025”, features insights from ID5’s “State of Digital Identity” report, which every year collects responses from adtech experts and professionals to analyze how the industry is responding to the ever-changing adtech landscape. If you wish […]

The third installment of our Identity 2025 blog series is about the keynote session with Samantha Jacobson, Chief Strategy Officer & EVP of The Trade Desk and Mathieu Roche, Co-Founder & CEO of ID5. If you have missed the previous recaps, access the blog post on the “M&A in Adtech: Key Insights from 2024 and […]

Today, we are continuing our Identity 2025 blog series with the second extract, “Universal IDs in Numbers: Insights from the Bidstream and Bid Requests”. If you missed the first recap of the M&A in AdTech session, you can catch up here. The session featured Matt Davies, Director of Solutions Consulting at BidSwitch, and Jamie Penkethman, […]

At ID5, we believe that respecting consumer privacy isn’t just a regulatory requirement – it’s the essential foundation of a sustainable, thriving digital advertising ecosystem. The recent AdExchanger article, “Why Data Minimization Is a Very Big Deal for Ad Tech” underscores a guiding principle we’ve embraced since day one: less is more when it comes […]

Identity 2025 was a huge success, with 750 registrants tuning in to explore the latest trends and innovations in the digital identity space. If you missed the virtual event, you can still catch up by watching the full recording on demand here or following along with our new blog series, which kicks off with this […]

We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Jessica Werner, Senior Director of Publisher Operations to provide candidates with a sneak peek into what life at ID5 is like. […]

Evorra, the next-generation SaaS audience and data platform, today announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and delivering cost efficiencies and scalable performance for advertisers. The current landscape of data marketing is undergoing a radical […]

How did you get into privacy? While data privacy and security have always been on my radar throughout my career in media, advertising, and other industries, my true immersion into the world of privacy was sparked by the evolving regulatory landscape and the introduction of regulations like the EU DMA/DSA. Recognizing the substantial financial and […]

Anzu, the most advanced intrinsic in-game advertising solution, and ID5, the leading identity specialist, today announced a new partnership to enhance addressability and drive innovation in the intrinsic in-game advertising space. This integration enhances the value of Anzu’s premium gaming inventory, offering better monetization opportunities for game developers and advanced targeting and measurement options to […]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and Edge. As the industry faces increasing signal loss, this new integration empowers OpenX buyers to leverage ID5 to […]