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Mar 10, 2025
Minimal Data, Maximum Impact: Leading the Privacy-First Revolution
At ID5, we believe that respecting consumer privacy isn’t just a regulatory requirement – it’s the essential foundation of a sustainable, thriving digital advertising ecosystem. The recent AdExchanger article, “Why Data Minimization Is a Very Big Deal for Ad Tech” underscores a guiding principle we’ve embraced since day one: less is more when it comes […]
Mar 05, 2025
M&A in Adtech: Key Insights from 2024 and Bold Predictions for 2025
Identity 2025 was a huge success, with 750 registrants tuning in to explore the latest trends and innovations in the digital identity space. If you missed the virtual event, you can still catch up by watching the full recording on demand here or following along with our new blog series, which kicks off with this […]
Feb 25, 2025
Get to know your hiring manager: Jessica Werner
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with Jessica Werner, Senior Director of Publisher Operations to provide candidates with a sneak peek into what life at ID5 is like. […]
Feb 05, 2025
Evorra and ID5 Partner to Accelerate Global, Addressable Audience Targeting
Evorra, the next-generation SaaS audience and data platform, today announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and delivering cost efficiencies and scalable performance for advertisers. The current landscape of data marketing is undergoing a radical […]
Jan 29, 2025
ID5 Celebrates Data Privacy Week
How did you get into privacy? While data privacy and security have always been on my radar throughout my career in media, advertising, and other industries, my true immersion into the world of privacy was sparked by the evolving regulatory landscape and the introduction of regulations like the EU DMA/DSA. Recognizing the substantial financial and […]
Dec 17, 2024
ID5 & Anzu Announce Partnership To Enhance Addressability In Intrinsic In-Game Advertising
Anzu, the most advanced intrinsic in-game advertising solution, and ID5, the leading identity specialist, today announced a new partnership to enhance addressability and drive innovation in the intrinsic in-game advertising space. This integration enhances the value of Anzu’s premium gaming inventory, offering better monetization opportunities for game developers and advanced targeting and measurement options to […]
Dec 11, 2024
ID5 and OpenX Partnership Increases Safari Reach by 58%
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising, today announced a solution to expand reach even in traditionally unaddressable environments such as Safari, Firefox, and Edge. As the industry faces increasing signal loss, this new integration empowers OpenX buyers to leverage ID5 to […]
Nov 26, 2024
Lisa Abousaleh joins ID5 as VP of Publisher and Distribution Partnerships to Drive Cross-Channel Supply-Side Expansion
ID5, the market-leading identity provider for digital advertising, today announced the appointment of Lisa Abousaleh as the VP of Publisher and Distribution Partnerships. In this role, Lisa will be responsible for driving ID5’s supply-side expansion, helping to strengthen the company’s global footprint on the web and across digital channels, including CTV, and supporting its growth […]
Sep 05, 2024
Zeotap partners with ID5 to amplify audience addressability to overcome signal loss
Today, Zeotap, the leading CDP and Data Solutions Provider, has launched a partnership with ID5, leading identity provider in the digital advertising industry. With Safari, Mozilla and other browsers already operating without third party cookies, and Google’s recent decision to allow users to opt-out of third-party cookie tracking understanding, reaching and monetising audiences at scale […]
Aug 27, 2024
Meet ID5’s Marketing Team!
We know making your next career move can be daunting, so we’ve created this series to help make the process a little bit less intimidating. ID5’s Head of Recruitment, Jack Brawn, sat down with ID5’s marketing team to provide candidates with a sneak peek into what life at ID5 is like. Check out our open positions and […]
Aug 14, 2024
Data Clean Rooms & Alternative IDs – Friends or Foes?
Welcome back to ID5’s Mythbusting Series, where we debunk widespread identity myths from across the digital advertising ecosystem. We’re halfway through the series and this week ID5’s CEO and Co-Founder, Mathieu Roche spoke with Vlad Stesin, Co-founder and Chief Strategy Officer at Optable, Software-as-a-Service (SaaS) data management and collaboration platform. Together they answer a critical […]
Aug 07, 2024
ID5 Myth-Busters: Contextual Advertising Does Not Require Identifiers
Welcome to ID5’s Mythbusting Series, where we debunk common identity myths that have permeated the digital advertising industry. To help us, we’ve enlisted some of the greatest minds in ad tech. In this episode, ID5’s CEO Mathieu Roche meets with Martin Gruau, Vice President of Product at Captify, to tackle the misconception that contextual advertising […]