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Mar 20, 2020

The laptop-side chat – Episode 1 with Wayne Blodwell

In a time where the chances to meet and build relationships are limited, it’s important to stay connected and to share knowledge, opinions, challenges as well as positive thinking with others. ID5 is organising “the laptop-side chat”, a series of webcasts with industry partners and friends that will be broadcast live every week. The laptop-side […]

Mar 19, 2020

Let’s stay connected

Dear partners and friends, I hope that you, your loved ones and your teams are in a safe and sound condition. We wanted to inform you that ID5 has taken all necessary measures to ensure that our services run uninterrupted and that our people are available to support you while working safely from the comfort […]

Mar 04, 2020

Chrome 2022: does the end of cookies mean the end of ad tech?

Google’s announcements on the end of third-party cookies in its Chrome browser by 2022 has shaken the digital advertising industry. What are the solution that can help identify users when 3rd party cookies will be phased out? Are first-party data becoming more important in a world without 3rd party cookies? Will we still need 2nd […]

Jan 28, 2020

Identity 2022 On-Demand

2021 has been nothing short of an eventful year in the identity space, primarily with Google postponing the deprecation of third-party cookies and Apple’s latest updates. We can expect a pivotal year in 2022 as the industry prepares to migrate to a new privacy-focused infrastructure that does not rely on traditional identification methods such as […]

Jan 15, 2020

ID5’s vision for a future without 3rd party cookies

Yesterday, Google’s Chrome team announced that, by 2022, the Chrome browser will stop supporting 3rd party cookies. With this decision, Google is challenging the pillars of digital advertising that brands have embraced massively over the past 20 years, from audience qualification and targeting to frequency capping and performance attribution. Google plans to offer standardised replacement solutions […]

Dec 19, 2019

Identity 2020 – the event write up

What does the future hold for Identity? In order to answer the question, ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. ID5 invited experts from publishers, technology vendors, consultancies, and brands to share their knowledge and opinions regarding strategies and solutions that can help prepare for […]

Dec 13, 2019

The impact of cookie matching on publisher websites

Cookie matching has been, in the past 10 years, the method the industry has used to share user-level information in the advertising value chain. Cookie syncing is a system that has worked relatively fine in a small, lightly regulated ecosystem but it’s no longer sustainable in today’s privacy-first, crowded programmatic industry.  With the fast expansion […]

Oct 17, 2019

Identity 2020

What does the future hold for identity?

Oct 14, 2019

How can we make Programmatic work in an ITP & privacy-first world?

Identity was the dominant topic in the latest edition of ATS London. Our CEO, Mathieu Roche, was on stage at the event to discuss a focal question: how we can make programmatic work in an ITP and privacy-first world?  Mathieu joined ExchangeWire‘s Lindsay Rowntree, Matt Prohaska, from Prohaska Consulting, Dom Perkins from Immediate Media and […]

Sep 19, 2019

Mathieu Roche discusses the Identity challenge on TraderTalk TV

Our CEO, Mathieu Roche was interviewed by ExchangeWire’s Ciaran O’Kane for this episode of TraderTalk TV. Mathieu and Ciaran discussed the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Watch the video to learn more about– The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match […]

Sep 19, 2019

Whether you rely on 1st or 3rd party data, browsers’ tracking restriction will impact us all equally

Recent announcements about Safari and Firefox’ restrictions to read and write third party cookies have sparked many press articles explaining that this would signal the end of third party data and that first-party data would rule the world. Just because “data” and “cookies” can both be “First Party” or “Third Party” doesn’t mean these notions […]

Sep 05, 2019

The Ultimate Dmexco 2019 Party Guide

There are some great parties scheduled for Dmexco this year, from local players and international advertising companies alike.  Tuesday After the long journey on the Bidswitch Express / Ratecard Express – or a day spent discussing universal identity at the Online Ad Summit – followed by a quick skål with the IAB Sweden in the Radisson Blu […]