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May 01, 2020
The laptop-side chat – Episode 6 with Kristina Prokop and Kasper Skou
In the sixth episode of the laptop-side chat series, Mathieu Roche spoke with Kristina Prokop, CEO & Co-founder at Eyeota and with Kasper Skou, CEO and Co-founder at Semasio. The live webcast was broadcast on Wednesday 6 May at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you missed it, you can […]
Apr 23, 2020
The laptop-side chat – Episode 5 with Stephanie Layser and Adam Solomon
In the fifth episode of the laptop-side chat series, Mathieu Roche talked with Stephanie Layser, VP, Advertising Technology at News Corp and with Adam Solomon, Chief Growth Officer at Lotame. The live webcast was broadcast on Wednesday 29 April at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you missed it you […]
Apr 15, 2020
The laptop-side chat – Episode 4 with Michael Nevins and Romain Job
In the fourth episode of the laptop-side chat series, our Chief Strategy Officer, Joanna Burton, will speak with Michael Nevins, Chief Marketing Officer at Smart AdServer and to Romain Job, Chief Strategy Officer at Smart AdServer.
Apr 01, 2020
The laptop-side chat – Episode 3 with Emma Newman and Lucia Mastromauro
In the third episode of the series, our CEO, Mathieu Roche, spoke with Lucia Mastromauro, VP Global Agency Development at Adform and Emma Newman CRO, EMEA at PubMatic.
Mar 27, 2020
The laptop-side chat – Episode 2 with Cadi Jones and Paul Gubbins
In the second episode of the series, our CEO, Mathieu Roche, will speak with Cadi Joens, Commercial Director EMEA at Beeswax and Paul Gubbins, Digital Advertising Consultant. The webcast was broadcast on Wednesday 1 April at 3:00 pm GMT. If you missed it you can watch the recording below. The laptop-side chat is a series […]
Mar 20, 2020
The laptop-side chat – Episode 1 with Wayne Blodwell
In a time where the chances to meet and build relationships are limited, it’s important to stay connected and to share knowledge, opinions, challenges as well as positive thinking with others. ID5 is organising “the laptop-side chat”, a series of webcasts with industry partners and friends that will be broadcast live every week. The laptop-side […]
Mar 19, 2020
Let’s stay connected
Dear partners and friends, I hope that you, your loved ones and your teams are in a safe and sound condition. We wanted to inform you that ID5 has taken all necessary measures to ensure that our services run uninterrupted and that our people are available to support you while working safely from the comfort […]
Mar 04, 2020
Chrome 2022: does the end of cookies mean the end of ad tech?
Google’s announcements on the end of third-party cookies in its Chrome browser by 2022 has shaken the digital advertising industry. What are the solution that can help identify users when 3rd party cookies will be phased out? Are first-party data becoming more important in a world without 3rd party cookies? Will we still need 2nd […]
Jan 28, 2020
Identity 2022 On-Demand
2021 has been nothing short of an eventful year in the identity space, primarily with Google postponing the deprecation of third-party cookies and Apple’s latest updates. We can expect a pivotal year in 2022 as the industry prepares to migrate to a new privacy-focused infrastructure that does not rely on traditional identification methods such as […]
Jan 15, 2020
ID5’s vision for a future without 3rd party cookies
Yesterday, Google’s Chrome team announced that, by 2022, the Chrome browser will stop supporting 3rd party cookies. With this decision, Google is challenging the pillars of digital advertising that brands have embraced massively over the past 20 years, from audience qualification and targeting to frequency capping and performance attribution. Google plans to offer standardised replacement solutions […]
Dec 19, 2019
Identity 2020 – the event write up
What does the future hold for Identity? In order to answer the question, ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. ID5 invited experts from publishers, technology vendors, consultancies, and brands to share their knowledge and opinions regarding strategies and solutions that can help prepare for […]
Dec 13, 2019
The impact of cookie matching on publisher websites
Cookie matching has been, in the past 10 years, the method the industry has used to share user-level information in the advertising value chain. Cookie syncing is a system that has worked relatively fine in a small, lightly regulated ecosystem but it’s no longer sustainable in today’s privacy-first, crowded programmatic industry. With the fast expansion […]