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Jan 15, 2020
ID5’s vision for a future without 3rd party cookies
Yesterday, Google’s Chrome team announced that, by 2022, the Chrome browser will stop supporting 3rd party cookies. With this decision, Google is challenging the pillars of digital advertising that brands have embraced massively over the past 20 years, from audience qualification and targeting to frequency capping and performance attribution. Google plans to offer standardised replacement solutions […]
Dec 19, 2019
Identity 2020 – the event write up
What does the future hold for Identity? In order to answer the question, ID5 organised Identity 2020, the first industry event fully dedicated to the hottest topic in digital advertising. ID5 invited experts from publishers, technology vendors, consultancies, and brands to share their knowledge and opinions regarding strategies and solutions that can help prepare for […]
Dec 13, 2019
The impact of cookie matching on publisher websites
Cookie matching has been, in the past 10 years, the method the industry has used to share user-level information in the advertising value chain. Cookie syncing is a system that has worked relatively fine in a small, lightly regulated ecosystem but it’s no longer sustainable in today’s privacy-first, crowded programmatic industry. With the fast expansion […]
Oct 14, 2019
How can we make Programmatic work in an ITP & privacy-first world?
Identity was the dominant topic in the latest edition of ATS London. Our CEO, Mathieu Roche, was on stage at the event to discuss a focal question: how we can make programmatic work in an ITP and privacy-first world? Mathieu joined ExchangeWire‘s Lindsay Rowntree, Matt Prohaska, from Prohaska Consulting, Dom Perkins from Immediate Media and […]
Sep 19, 2019
Mathieu Roche discusses the Identity challenge on TraderTalk TV
Our CEO, Mathieu Roche was interviewed by ExchangeWire’s Ciaran O’Kane for this episode of TraderTalk TV. Mathieu and Ciaran discussed the identity challenge affecting frequency capping, measurement, attribution, and basic-level targeting. Watch the video to learn more about– The underlying challenges facing ad tech providers within the privacy-first world, with particular reference to ID match […]
Sep 19, 2019
Whether you rely on 1st or 3rd party data, browsers’ tracking restriction will impact us all equally
Recent announcements about Safari and Firefox’ restrictions to read and write third party cookies have sparked many press articles explaining that this would signal the end of third party data and that first-party data would rule the world. Just because “data” and “cookies” can both be “First Party” or “Third Party” doesn’t mean these notions […]
Sep 05, 2019
The Ultimate Dmexco 2019 Party Guide
There are some great parties scheduled for Dmexco this year, from local players and international advertising companies alike. Tuesday After the long journey on the Bidswitch Express / Ratecard Express – or a day spent discussing universal identity at the Online Ad Summit – followed by a quick skål with the IAB Sweden in the Radisson Blu […]
Jul 10, 2019
ID5 releases its Universal ID solution via Prebid
The ID5 ID allows publishers to increase their programmatic revenues by enabling buyers to identify 100% of users even in environments where 3rd party cookies are blocked London – 10 July, 2019. ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech […]
Jul 01, 2019
GDPR one year later
Mathieu Roche participated in the Programmatic Society episode: GDPR – one year later. It’s been a year since the GDPR came into force, what has been its impact in the digital advertising industry? Are there any winners and losers? Michel Juvillier, the host of the show, also invited Merav Griguer from Bird&Bird, Etienne Drouard from […]
May 20, 2019
ID5 publishes “The State of Digital Identity”, the first research on Identity for the digital advertising industry
The identity solution provider surveyed the industry to assess the importance of Identity in programmatic advertising. London – 20 May 2019. ID5, the independent universal ID solution for digital advertising, has released The State of Digital Identity, the first industry report on the topic of user identification for advertising. ID5 surveyed over 90 digital advertising […]
May 20, 2019
Light at the end of the tunnel
Comments on the Google Chrome privacy announcement The Ad Tech industry has been holding its breath as we approached the May 7 Google I/O conference and the rumoured announcement that the Chrome browser would prevent usage of 3rd party cookies for (among other things) user tracking, profiling and targeting with ads. This dramatic route has […]