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Jul 10, 2019
ID5 releases its Universal ID solution via Prebid
The ID5 ID allows publishers to increase their programmatic revenues by enabling buyers to identify 100% of users even in environments where 3rd party cookies are blocked London – 10 July, 2019. ID5, the independent identity solution for digital advertising, announced that its Universal ID is now available in Prebid.js to publishers and ad tech […]
Jul 01, 2019
GDPR one year later
Mathieu Roche participated in the Programmatic Society episode: GDPR – one year later. It’s been a year since the GDPR came into force, what has been its impact in the digital advertising industry? Are there any winners and losers? Michel Juvillier, the host of the show, also invited Merav Griguer from Bird&Bird, Etienne Drouard from […]
May 20, 2019
ID5 publishes “The State of Digital Identity”, the first research on Identity for the digital advertising industry
The identity solution provider surveyed the industry to assess the importance of Identity in programmatic advertising. London – 20 May 2019. ID5, the independent universal ID solution for digital advertising, has released The State of Digital Identity, the first industry report on the topic of user identification for advertising. ID5 surveyed over 90 digital advertising […]
May 20, 2019
Light at the end of the tunnel
Comments on the Google Chrome privacy announcement The Ad Tech industry has been holding its breath as we approached the May 7 Google I/O conference and the rumoured announcement that the Chrome browser would prevent usage of 3rd party cookies for (among other things) user tracking, profiling and targeting with ads. This dramatic route has […]
May 13, 2019
ID5 Appoints Joanna Burton as Chief Strategy Officer
London – 13 May 2019. Joanna Burton is joining ID5, the shared identity infrastructure, as Chief Strategy Officer. Reporting into CEO and co-founder Mathieu Roche, Burton, formerly VP European Strategy at video ad monetisation platform, SpotX, will create a go-to-market strategy to drive revenue, strengthen partnerships with premium publishers and accelerate the company’s international expansion. […]
Apr 01, 2019
Mathieu Roche discusses the importance of unique identifiers in programmatic
Mathieu Roche participated in the Programmatic Society episode dedicated to unique online identifiers. Michel Juvillier, the host of the show also invited Nola Solomon from Dailymotion, Eric Gueilhers from Programmatique Marketing and Emmanuel Alix from l’Equipe et VP at GESTE, to join the discussion. You can watch the full episode on youtube – the show […]
Feb 01, 2019
Golf Day with ID5 and Eyeota
Are you travelling to the South of France for Cannes Lions? On Monday 17th June, join ID5 and Eyeota for a golf day experience at the beautiful Old Course Golf Club in Cannes. The legendary “Old Course” is one of the most iconic golf courses in the French Riviera. Nestled between the sea and the mountains, the picturesque […]
Jan 03, 2019
Open Online IDs Compete To Be Ad Tech Standards
In the past two years, we have seen a growing number of consortiums, coalitions and ad tech products that aim at standardising online IDs to improve match rates. AdExchanger took a look at the 5 online identifiers, including ID5, that are on a mission to be ad tech’s universal IDs. Read the article by James […]
Dec 03, 2018
ID5’s Mathieu Roche Discusses Cookie Syncing at TraderTalk TV
In this episode of TraderTalk TV, ExchangeWire CEO, Ciaran O’Kane, interviews Mathieu Roche, co-founder and CEO, ID5 about cookie syncing. Watch the video below to learn more about: How users are currently identified across the digital supply chain and how matching tables work How the existing systems in place affect page latency and user experience […]
Nov 29, 2018
ID5 at scale in Europe, rolling out its shared ID infrastructure globally in 2019
ID matching specialist now reaching over 1 billion devices per month and synchronising advertising IDs across more than 35 Ad Tech platforms. London, November 29, 2018 – Just over one year after its launch, ID matching specialist ID5 announces that it now reaches 1 billion devices per month in Europe and provides matching capabilities with […]