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Feb 22, 2022
Q&A with ID5: Slickdeals
Introducing the Q&A blog series with ID5, where we invite publisher, advertiser and adtech partners from across the globe to share their insights about the current state of the industry and beyond. Tune in each month as industry leaders answer our questions on their identity strategies, client concerns, the sustainable future of digital advertising, and […]
Feb 02, 2022
Identity 2022 sessions: Japanese translation
Identity 2022 sessions: Japanese translation
Jan 20, 2022
CPEx integrates the ID5 ID to help advertisers reach users in cookieless environments and increases click-through rate by 62%
Due to the restrictions of third-party cookies, particularly on Firefox, Safari and Edge, companies from across the ad-tech industry are increasingly looking to test alternatives that will enable advertisers to continue to reach users in cookieless environments. Once such case is CPEx, who worked with DSP, Adform, SSP, Magnite, as well as a major European […]
Dec 07, 2021
Verve Group and Scream Malmo increase reach by 21% by activating the ID5 ID via PubMatic
Understanding and navigating the identity space can be a daunting task, but one thing we do know for sure is that time is limited in preparing for the cookie-less future. Google may have extended the cookie deadline, but this should be seen as more time to test and prepare for the inevitable: that a better […]
Jun 24, 2021
Google’s announcement on pushing back the third-party cookie deadline gives the Open Web more time to get things right
Another week, another bombshell announcement in the world of advertising identity. This time, it’s Google pushing back their ultimatum for the deprecation of third-party cookies in Chrome. Good news for most of us probably, but also a two-sided announcement. On the one hand, this news will come as a relief to publishers and platforms who […]
Apr 28, 2021
ID5 appoints Joseph Quaglia as VP Sales and Business Development
Senior ad tech leader joins ID5 to help scale the alternative identity infrastructure globally as the industry prepares for a cookie-less future Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia will lead commercial discussions with the major players across the ad-tech and martech […]
Jan 15, 2021
Why cohorts is a privacy detour the media industry should avoid
With the end of cookies and Mobile Advertising ID’s fast approaching, there is no shortage of discussion about ways to maintain some form of user identification. We need to figure out how data-driven advertising will work within the scope of privacy regulations and technical possibilities. Lately, this debate has revolved around two very different strategic […]
Dec 21, 2020
Identity 2021 virtual sessions: Adform’s Journey from 3rd to 1st-party IDs
‘Adform’s Journey from 3rd to 1st-party IDs’ was the second session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between ID5’s Morwenna Beales and Adform’s Lucia Mastromauro and Jakob Bak, where they discussed the process taken by the global advertising technology company, Adform, in rebuilding its […]
Dec 11, 2020
Identity 2021 virtual sessions: The Impact of Identity Providers on Publishers’ Advertising Revenues
‘The Impact of Identity Providers on Publishers’ Advertising Revenues’ by Webedia and Pubstack was the fourth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed an industry analysis presented by Pubstack’s Adrien Rouget and Webedia’s Inès Mouadil, where they outlined their recent study conducted to understand the influence […]
Oct 28, 2020
AW2020: ID5 moderates panel discussion on identity as part of Advertising Week 2020
“Start talking to your partners now – this is not a conversation for the future. If your technology partner is not able to clearly articulate what their strategy is for identity over the next 18-24 months, that might be cause for concern.” Chris Keenan, MediaMath. Identity is an undeniably complex issue but is nevertheless an […]