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Sep 26, 2022
DMEXCO 2022: ID5’s breakfast event highlights
After three years, ID5 has finally made it back to DMEXCO for 2022! We decided to kick things off with a breakfast event, incorporating a lineup of panel discussions and presentations to share the latest developments on identity in digital advertising. Keep on reading to find out the highlights from the conversations that took place: […]
Aug 22, 2022
The role of ID distribution platforms explained
What are ID distribution platforms? ID distribution platforms are technologies that facilitate the implementation and management of alternative identity solutions as part of their offering. These platforms are incredibly valuable for publishers in a world where 35% of browser share is already cookieless and therefore unaddressable because they streamline ID management and enable the sharing […]
Aug 19, 2022
ID5 Partner Q&A: Blockthrough
In this issue of the ID5 Partner Q&A series, we sit down for a Q&A with Blockthrough and hear from their Head of Strategy, Graham Michels to ask him seven questions about identity and preparing for the oncoming changes. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to […]
Aug 03, 2022
The role of data clean rooms in a privacy-first world
Data clean rooms have earned themselves a spot in the ‘hot topics’ category in recent months, but don’t be fooled, they are no new phenomenon to the industry. They have been around for many years but are now taking center stage for one overarching reason: the industry is becoming more and more privacy-focused. As we […]
Jun 29, 2022
Why advertisers should blaze the identity trail
Identity is the backbone of digital advertising. The ability to identify users enables brands to reach their audience effectively and implement essential campaign strategies such as targeting, frequency capping, and measurement. Today we live in a hybrid world where some environments are addressable and others are not. Historically, advertisers have relied upon third-party cookies and […]
May 30, 2022
Q&A with ID5: Piano
In this issue of ID5’s Partner Q&A series, we sit down with Piano’s Chief Growth Officer, Joanna Catalano to ask her seven questions surrounding some of the latest trends and figures in identity. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the hot […]
May 20, 2022
The role of data providers and why third-party data doesn’t belong in the past
The role of the data provider Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes. A data provider can own the property where the data is collected and sold, or act as a third party to the page. They provide marketers with audience […]
May 11, 2022
Navigating the new identity era: Why preparation is key for publishers
If history has taught us anything, it’s that there are always lessons to be learned and mindsets to be shifted. If you’ve been in the digital advertising industry for any length of time, you’ll likely know there’s no shortage of lessons to go around. The world of advertising has rapidly evolved over the years keeping […]
May 05, 2022
Q&A with ID5: Verve Group
In this issue of ID5’s Q&A series, we sit down with Verve Group‘s Director of Product Marketing, Anish Aravindakshan, to discuss the developments, challenges, and opportunities facing the digital media industry today. What is the series all about? The Q&A with ID5 series invites publishers, advertisers, and platforms to share their insights on the hot topics and […]
Apr 14, 2022
How publishers can lead the way in the new era of digital advertising
The role of the publisher Publishers are the ‘suppliers’ of the identity landscape, in other words, they start the supply and demand chain by selling their ad space to buyers. It is through selling ad space that publishers can provide their audience with the free content and services they know and love. It comes as […]
Apr 06, 2022
Q&A with ID5: Smart AdServer
In this issue of ID5’s Partner Q&A series, we sit down with Smart‘s Product Marketing Lead, Demand, Marine Desoutter, to discuss continuing support in the cookieless era, the Identity Indicator report V3, scaling CTV, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their […]
Mar 24, 2022
First-party IDs and identity resolution methods explained
The digital advertising ecosystem is heavily reliant on conventional identification tools that are set to be blocked soon. Ad tech platforms have built their technology on third-party cookies and mobile ad IDs to enable brands to deliver personalized experiences to their audience. Third-party cookies and MAIDs have been used as deterministic signals to identify, track, […]