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Apr 15, 2025
ID5 and Index Exchange Join Forces to Tackle Signal Loss and Advance Addressability
In a time when the digital advertising industry is grappling with signal loss and the future of third-party cookies, Index Exchange and ID5 are stepping up to offer a better path forward. Recently, Mathieu Roche, CEO of ID5, sat down with Paul Zoghvian, VP of Index Marketplaces at Index Exchange, to discuss how this partnership […]
Mar 11, 2025
The University of Adelaide Achieves 5x Higher Average Viewing Time with Cookieless Advertising
Collaboration with the Adobe Advertising DSP and ID5 Delivers 79% Drop in Bounce Rate and 70% Lower CPV Today, ID5 and Adobe Advertising released new data about a collaboration between The University of Adelaide and leading APAC-based media agency, Hybrid. The highly successful web campaign leveraged the Adobe Advertising DSP in tandem with the ID5 […]
Feb 06, 2025
Piemme partners with ID5 and The Trade Desk to increase addressability
Piemme, a leading media platform in Italy, announced today that it will be the first entity in the territory to use the new integrated identity technology created by ID5 and The Trade Desk. This innovative solution leverages the power of European Unified ID (EUID) pioneered by The Trade Desk and ID5’s ID to enable publishers […]
Sep 12, 2024
Audience360 Partners with ID5 to Navigate Signal Loss
Audience360 exceeds campaign expectations delivering 42% of budget in cookieless browsers ID5, the market-leading identity provider for digital advertising, today released a case study with Audience360 and Adform, that demonstrates how their collaboration enables effective cookieless targeting. Audience360 is Australia’s leader in first party audience data, and Adform is the world’s leading independent full stack […]
Jul 18, 2024
Adsmovil Joins Forces with ID5 to Boost Publisher Monetization
Today, Adsmovil, a data and technology company that offers global advertising solutions, has announced its partnership with ID5, the leading identity provider in the digital advertising industry, to distribute the ID5 ID. This partnership will empower publishers working with Adsmovil to increase audience addressability and monetization. As the industry navigates signal loss and restrictions across […]
Jun 11, 2024
Optable and ID5 Partner to Solve Challenges in Addressable Advertising
Optable, a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem, announced today a strategic partnership with ID5, the market-leading identity provider for digital advertising, to help publishers and marketers navigate major challenges in addressable advertising. This collaboration aims to provide publishers, who have already deployed ID5, with new ways to utilize their […]
Apr 09, 2024
ID5 Announce $20 Million in Series B Funding
LONDON – APRIL 09, 2024 – Today, ID5, the market-leading identity provider for digital advertising, announced a Series B funding round of $20 million. This investment, the largest to date in the identity space, validates ID5’s key role in steering the industry forward during a critical juncture for digital advertising. TransUnion and S4S Ventures join […]
Mar 27, 2024
ID5 Announces Integration with Adobe Advertising For Enhanced Audience Engagement and Measurement
Today, ID5, the market-leading identity provider for digital advertising, announced its partnership with Adobe Advertising to enable marketers to reach their audiences and measure advertising impact without conventional IDs. The collaboration supports brands in navigating the new age of digital identity by minimizing the impact of signal loss and by offering technologies that respect people’s […]
Mar 13, 2024
Triton Digital Partners with ID5 to Enhance Audio Targeting
Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced its partnership with ID5, the market-leading identity provider for digital advertising, to introduce rich audience data to Triton’s Audio Marketplace. This partnership will improve advertising targeting and addressability in the audio space while complying with privacy […]
Jan 16, 2024
TripleLift Partners with ID5 to Advance Advertiser Targeting Across the Open Web
Partnership enables advertisers with first-party data to onboard and activate via ID5, while also allowing for ID-less lookalike targeting NEW YORK – January 16, 2023 – TripleLift, the ad tech platform elevating digital advertising across every screen and ID5, the market-leading identity provider for digital advertising, today announced a partnership that further expands advertisers’ capability […]
Oct 31, 2023
2023 State of Digital Identity Report
ID5, the market-leading identity provider for digital advertising, today released its 2023 State of Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions. This year’s report looks closely at several elements that shed […]
Oct 25, 2023
ID5 Partners with Adsquare to Enhance Ad Relevance
ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location intelligence platform for advertisers and marketers, to enhance audience addressability across European markets. By leveraging ID5’s cross-device capabilities, Adsquare aims to improve the availability of their solutions across all devices and environments. To maintain relevance in an evolving digital […]