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Feb 09, 2024
The Economics of Programmatic – Identity 2024
As advances in identity-based buying continue, the traditional rules that govern the economics of programmatic are changing. Although price and ad quality are still important, new factors such as privacy compliance, signal availability and overall scale come into play. ID5’s Identity 2024 session, The Economics of Programmatic, explores the future of the programmatic advertising landscape […]
Oct 17, 2023
Register for ID5’s flagship virtual event, Identity 2024
ID5 is pleased to announce that its virtual event is back and registrations for Identity 2024 are now open. With the countdown to the demise of third-party cookies well and truly underway, 2024 looks set to be a pivotal year for the digital advertising industry. Google will be switching off third-party cookies for 1% of […]
Jul 18, 2023
ID5 Prebid Analytics Module Reveals a CPM Increase of up to 365% for Publishers Leveraging Universal IDs
ID5, the market-leading identity provider for digital advertising, today announced the launch of an exclusive report harnessing Prebid Analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an average win CPM increase of up to 365% by leveraging an alternative identifier. As we near the cookie […]
Jun 29, 2023
What’s the state of digital identity in 2023? Have your say
The State of Digital Identity survey is back for another year, and it’s time to have your say! The goal of this survey is to understand how the industry has developed over the past 12 months, by collecting data from the industry itself. We invite publishers, advertisers, and adtech platforms to take the survey and […]
Jun 28, 2023
ID5 Enables Telefónica to Optimize its Identity Strategy and Reduce CPA by Over 50%
ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group, today announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce CPA by 54% through ID5’s next-generation universal identifier. Advertisers have traditionally relied upon conventional identification methods such as third-party cookies to […]
Jun 19, 2023
ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet
ID5 and The Trade Desk (Nasdaq: TTD) today announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences at scale and improve inventory monetization for publishers. ID5’s identity graph will be integrated with The Trade […]
May 25, 2023
PubMatic and Havas Media Leverage ID5 ID to Help Brands Exceed in Cookieless Environments
PubMatic and Havas Media today announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals that campaigns powered by the new integrated solution achieve a video completion rate of 73% (vs. a target of 70%), with viewability at 77% (vs. a target of 70%). The […]
May 03, 2023
ID5 and Eyeota strengthen global collaboration to empower buyers in the cookieless future
ID5 and Eyeota are pleased to announce that you can now leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally. Eyeota, a Dun & Bradstreet company, is a trusted global provider of audience solutions, enabling brands and advertisers to boost insights, enhance personalization and transform omnichannel targeting of their campaigns to […]
Apr 14, 2023
The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment – Identity 2023
Session eight from our flagship event, Identity 2023, was ‘The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment’ by Verve Group, featuring a presentation brought to you by Verve Group’s Co-CEO, Ionut Ciobotaru. When iOS 14.5 was released in April 2021, the advertiser/publisher/user relationship was bursting at the seams. Since then, many […]
Apr 05, 2023
How demand-side platforms (DSPs) can optimize their clients’ addressability strategies
The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences in a privacy-friendly way. Over the past few years, we have seen a variety of solutions, methodologies, and approaches emerging to solve the addressability and data protection challenge. Often, brands and publishers are faced with choice overload […]
Mar 30, 2023
How Publishers Can Fill the Identity Gap – Identity 2023
Session seven from our flagship event, Identity 2023, was ‘How Publishers Can Fill the Identity Gap’ by Sovrn, featuring a presentation brought to you by Sovrn’s Managing Director, Ad Management, Peter Cunha, and Salon’s Chief Revenue Officer, Justin Wohl. 2023 promises to be the year the cookieless rubber meets the road for the ecosystem as a whole. […]
Mar 23, 2023
The evolving role of the SSP in the new era of digital advertising – Identity 2023
Session six from our flagship event, Identity 2023, was ‘The evolving role of the SSP in the new era of digital advertising’ by PubMatic, featuring a fireside chat between PubMatic’s RVP of Addressability EMEA, Kofi Amoako, and our VP, Global Strategic Partnerships, Morwenna Beales. Supply-side platforms have been among the first companies to embrace new identity resolutions […]