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Jan 12, 2021

Identity 2021 virtual sessions: EU Supply-side Panel

The ‘EU Supply-side Panel’ was the third session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between our Mathieu Roche and four representatives of some of the biggest EU Publishers, including Azerion’s Sandra Yassaka, Prisa’s Xavier Garrido, MailOnline’s Lauren Dick and Ströer’s Abdelkader Barjiji. The five […]

Jan 05, 2021

Mathieu Roche demystifies cross-domain reconciliation in this TraderTalkTV episode

“As an industry, we should offer as many technical methods and capabilities as possible to provide publishers and brands with valuable ID, as long as we have consent”. On November 9, ExchangeWire invited our Mathieu Roche to speak on one of the latest TraderTalkTV Whiteboard episodes, accompanied by Ciaran O’Kane. During the session, Roche’s role […]

Dec 21, 2020

Identity 2021 virtual sessions: Adform’s Journey from 3rd to 1st-party IDs

‘Adform’s Journey from 3rd to 1st-party IDs’ was the second session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between ID5’s Morwenna Beales and Adform’s Lucia Mastromauro and Jakob Bak, where they discussed the process taken by the global advertising technology company, Adform, in rebuilding its […]

Dec 11, 2020

Identity 2021 virtual sessions: The Impact of Identity Providers on Publishers’ Advertising Revenues

‘The Impact of Identity Providers on Publishers’ Advertising Revenues’ by Webedia and Pubstack was the fourth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed an industry analysis presented by Pubstack’s Adrien Rouget and Webedia’s Inès Mouadil, where they outlined their recent study conducted to understand the influence […]

Nov 05, 2020

Join us for Identity 2021

2020 has been a pivotal year for Identity. Chrome’s announcement on the deprecation of third-party cookies has been a catalyst for change. It has forced the industry to accelerate the efforts to build a new identification infrastructure that benefits both publishers and advertisers in the cookie-less future.  2021 is supposed to be the last year […]

Oct 28, 2020

AW2020: ID5 moderates panel discussion on identity as part of Advertising Week 2020

“Start talking to your partners now – this is not a conversation for the future. If your technology partner is not able to clearly articulate what their strategy is for identity over the next 18-24 months, that might be cause for concern.” Chris Keenan, MediaMath. Identity is an undeniably complex issue but is nevertheless an […]

Oct 14, 2020

Hate the Player and the Game: How Big Tech Use Their Infrastructure to Stifle Competition

Owning the infrastructure behind an industry provides the opportunity to set its rules. When those who own the infrastructure also actively operate and compete in the industry, rules can be used to favour their businesses. Welcome to the world of digital advertising, where tech giants like Google and Apple own browsers (Chrome and Safari) as […]

Sep 21, 2020

gutefrage.net activates Universal ID from ID5 to provide ‘cookieless’ identification

Advertisers can target, frequency cap and measure performance in a privacy-compliant manner without using third-party cookies  Munich and London, 16 September 2020, – gutefrage.net, the largest advisory community in Germany, is integrating with ID5. the independent identity solution for digital advertising, to enable ‘cookieless’ identification.  Brands and their agencies using Universal ID will be able […]

Sep 07, 2020

Throtle and ID5 Partner to Fuel Cookieless Identity Capabilities

Red Bank, NJ — August 31 2020: Throtle, a leader in identity resolution, data onboarding, and emerging cookieless identities has partnered with ID5, the independent identity solution for digital advertising, to allow brands and publishers to identify consumers without using third-party cookies across channels and devices. The advertising industry is redefining industry practices in 2020 and […]

Jul 10, 2020

ID5 and CafeMedia partner to provide cookie-less identification capabilities to thousands of publishers

Partnership allows CafeMedia’s publishers to identify users in a privacy-compliant manner without using third-party cookies and guarantee better monetisation beyond 2022. New York and London, July 9, 2020 – ID5, the independent identity solution for digital advertising, announces a partnership with CafeMedia, the world’s largest ad management service which provides technology and services to help […]

Jul 08, 2020

Webinar: Diversity in digital advertising – are we doing enough?

Diversity has become an increasingly important discussion topic in the digital advertising industry in the last few years and it has recently been amplified by the #blacklivesmatter movement and protests around the world. Have we, as an industry, done enough to support diversity in our organisations and in our initiatives? Some have probably done more […]

May 27, 2020

The laptop-side chat – Episode 9 with Jana Meron and Jeremy Fain

In the ninth episode and last of the laptop-side chat series, Mathieu Roche talked with Jana Meron, SVP Programmatic & Data Strategy at Insider and with Jeremy Fain, CEO and Co-founder of Cognitiv. The live webcast was broadcast on Wednesday 3 June at 3:00 pm GMT / 4:00 pm CET / 10:00 am EST. If you […]