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Jun 29, 2022
Why advertisers should blaze the identity trail
Identity is the backbone of digital advertising. The ability to identify users enables brands to reach their audience effectively and implement essential campaign strategies such as targeting, frequency capping, and measurement. Today we live in a hybrid world where some environments are addressable and others are not. Historically, advertisers have relied upon third-party cookies and […]
Jun 27, 2022
How-to guide: publisher installation of the ID5 ID module via Prebid
If you’re a publisher considering integrating the ID5 ID, you may also be considering doing so via Prebid, the most widely used header bidding wrapper on the web. Sincera.io, an engine that crawls 209,975 of the top websites, has identified that 100,043 of those publishers are using Prebid. Prebid was launched in 2015 to simplify […]
Jun 07, 2022
How-to guide: publisher integration of the ID5 ID via Google Secure Signals
If you are a publisher considering integrating the ID5 ID, keep on reading to find out how straightforward it is to integrate with us via Google Secure Signals. We know that the new era of digital advertising is daunting – the entire industry having to adapt to a world without traditional identifiers is quite the […]
May 31, 2022
Your guide to Cannes Lions 2022
Click here to access our 2023 guide. Attending Cannes Lions this year? Stay on top of the great content the festival has to offer with ID5’s comprehensive guide to all the best events that you won’t want to miss. Scroll to find out what’s on. If you’re hosting an event at Cannes and want to […]
May 30, 2022
Q&A with ID5: Piano
In this issue of ID5’s Partner Q&A series, we sit down with Piano’s Chief Growth Officer, Joanna Catalano to ask her seven questions surrounding some of the latest trends and figures in identity. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the hot […]
May 26, 2022
How-to guide: publisher integration of the ID5 ID via Amazon Publisher Services (APS) Connections Marketplace
To shed some light on the publisher integration process with ID5, whilst also commemorating the one-year anniversary since ID5 ID was added to the Amazon Publisher Services (APS) Connections Marketplace, we decided to put together a series of blog posts to explain exactly how publishers can integrate the ID5 ID via different distribution platforms. We […]
May 24, 2022
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial
Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase in 2023, when Google plans to […]
May 20, 2022
The role of data providers and why third-party data doesn’t belong in the past
The role of the data provider Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes. A data provider can own the property where the data is collected and sold, or act as a third party to the page. They provide marketers with audience […]
May 11, 2022
Navigating the new identity era: Why preparation is key for publishers
If history has taught us anything, it’s that there are always lessons to be learned and mindsets to be shifted. If you’ve been in the digital advertising industry for any length of time, you’ll likely know there’s no shortage of lessons to go around. The world of advertising has rapidly evolved over the years keeping […]
May 05, 2022
Q&A with ID5: Verve Group
In this issue of ID5’s Q&A series, we sit down with Verve Group‘s Director of Product Marketing, Anish Aravindakshan, to discuss the developments, challenges, and opportunities facing the digital media industry today. What is the series all about? The Q&A with ID5 series invites publishers, advertisers, and platforms to share their insights on the hot topics and […]
May 04, 2022
ID5 Is First Identity Provider To Receive Neutronian Certification
ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets or exceeds industry standards. Neutronian Certification is a comprehensive, independent verification of data quality and […]
Apr 22, 2022
Identity 2022 sessions: What will consent look like in the post third-party cookie era? with MediaMath
What will consent look like in the post third-party cookie era? with MediaMath was the third session of our annual event, Identity 2022, airing back in January. In this session, IAB Europe’s Programmatic Advisor, Andrew Hayward-Wright sits down with MediaMath’s Chief Privacy Officer, Fiona Campbell-Webster, Didomi’s Chief Privacy Officer, Thomas Adhumeau, and ID5’s Head of […]