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May 26, 2022
How-to guide: publisher integration of the ID5 ID via Amazon Publisher Services (APS) Connections Marketplace
To shed some light on the publisher integration process with ID5, whilst also commemorating the one-year anniversary since ID5 ID was added to the Amazon Publisher Services (APS) Connections Marketplace, we decided to put together a series of blog posts to explain exactly how publishers can integrate the ID5 ID via different distribution platforms. We […]
May 24, 2022
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial
Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase in 2023, when Google plans to […]
May 20, 2022
The role of data providers and why third-party data doesn’t belong in the past
The role of the data provider Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes. A data provider can own the property where the data is collected and sold, or act as a third party to the page. They provide marketers with audience […]
May 11, 2022
Navigating the new identity era: Why preparation is key for publishers
If history has taught us anything, it’s that there are always lessons to be learned and mindsets to be shifted. If you’ve been in the digital advertising industry for any length of time, you’ll likely know there’s no shortage of lessons to go around. The world of advertising has rapidly evolved over the years keeping […]
May 05, 2022
Q&A with ID5: Verve Group
In this issue of ID5’s Q&A series, we sit down with Verve Group‘s Director of Product Marketing, Anish Aravindakshan, to discuss the developments, challenges, and opportunities facing the digital media industry today. What is the series all about? The Q&A with ID5 series invites publishers, advertisers, and platforms to share their insights on the hot topics and […]
May 04, 2022
ID5 Is First Identity Provider To Receive Neutronian Certification
ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets or exceeds industry standards. Neutronian Certification is a comprehensive, independent verification of data quality and […]
Apr 22, 2022
Identity 2022 sessions: What will consent look like in the post third-party cookie era? with MediaMath
What will consent look like in the post third-party cookie era? with MediaMath was the third session of our annual event, Identity 2022, airing back in January. In this session, IAB Europe’s Programmatic Advisor, Andrew Hayward-Wright sits down with MediaMath’s Chief Privacy Officer, Fiona Campbell-Webster, Didomi’s Chief Privacy Officer, Thomas Adhumeau, and ID5’s Head of […]
Apr 14, 2022
How publishers can lead the way in the new era of digital advertising
The role of the publisher Publishers are the ‘suppliers’ of the identity landscape, in other words, they start the supply and demand chain by selling their ad space to buyers. It is through selling ad space that publishers can provide their audience with the free content and services they know and love. It comes as […]
Apr 06, 2022
Q&A with ID5: Smart AdServer
In this issue of ID5’s Partner Q&A series, we sit down with Smart‘s Product Marketing Lead, Demand, Marine Desoutter, to discuss continuing support in the cookieless era, the Identity Indicator report V3, scaling CTV, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their […]
Mar 31, 2022
Identity 2022 sessions: Taking 1st Party IDs to the next level with Adform
Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January. In this session, Adform’s Account Manager, Agencies and Enterprises, Helen Ureta, sits down with Adform’s VP, Solutions Consulting, Martin Hill, PubMatic’s Director, Product Marketing, Alena Morris, and ID5’s Product Expert, Anissa […]
Mar 24, 2022
First-party IDs and identity resolution methods explained
The digital advertising ecosystem is heavily reliant on conventional identification tools that are set to be blocked soon. Ad tech platforms have built their technology on third-party cookies and mobile ad IDs to enable brands to deliver personalized experiences to their audience. Third-party cookies and MAIDs have been used as deterministic signals to identify, track, […]
Mar 17, 2022
Q&A with ID5: InMobi
In this issue of ID5’s Partner Q&A series, we sit down with InMobi‘s Senior Product Marketing Manager, Cecilia N’zaou to discuss all things mobile addressability, IDFA limitations, UnifID results, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the […]