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May 04, 2022
ID5 Is First Identity Provider To Receive Neutronian Certification
ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets or exceeds industry standards. Neutronian Certification is a comprehensive, independent verification of data quality and […]
Apr 22, 2022
Identity 2022 sessions: What will consent look like in the post third-party cookie era? with MediaMath
What will consent look like in the post third-party cookie era? with MediaMath was the third session of our annual event, Identity 2022, airing back in January. In this session, IAB Europe’s Programmatic Advisor, Andrew Hayward-Wright sits down with MediaMath’s Chief Privacy Officer, Fiona Campbell-Webster, Didomi’s Chief Privacy Officer, Thomas Adhumeau, and ID5’s Head of […]
Apr 14, 2022
How publishers can lead the way in the new era of digital advertising
The role of the publisher Publishers are the ‘suppliers’ of the identity landscape, in other words, they start the supply and demand chain by selling their ad space to buyers. It is through selling ad space that publishers can provide their audience with the free content and services they know and love. It comes as […]
Apr 06, 2022
Q&A with ID5: Smart AdServer
In this issue of ID5’s Partner Q&A series, we sit down with Smart‘s Product Marketing Lead, Demand, Marine Desoutter, to discuss continuing support in the cookieless era, the Identity Indicator report V3, scaling CTV, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their […]
Mar 31, 2022
Identity 2022 sessions: Taking 1st Party IDs to the next level with Adform
Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January. In this session, Adform’s Account Manager, Agencies and Enterprises, Helen Ureta, sits down with Adform’s VP, Solutions Consulting, Martin Hill, PubMatic’s Director, Product Marketing, Alena Morris, and ID5’s Product Expert, Anissa […]
Mar 24, 2022
First-party IDs and identity resolution methods explained
The digital advertising ecosystem is heavily reliant on conventional identification tools that are set to be blocked soon. Ad tech platforms have built their technology on third-party cookies and mobile ad IDs to enable brands to deliver personalized experiences to their audience. Third-party cookies and MAIDs have been used as deterministic signals to identify, track, […]
Mar 17, 2022
Q&A with ID5: InMobi
In this issue of ID5’s Partner Q&A series, we sit down with InMobi‘s Senior Product Marketing Manager, Cecilia N’zaou to discuss all things mobile addressability, IDFA limitations, UnifID results, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the […]
Mar 09, 2022
The Identity landscape: introduction and different approaches to identification
This blog post is the first of a series that aims to explain the difference between all the identity solutions available in the market, the use cases they solve, as well as the role that different companies play in the identity landscape
Mar 03, 2022
Identity 2022 sessions: Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab
Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab was the second session of our annual event, Identity 2022, airing back in January. In this session, ID5’s Morwenna Beales speaks with IAB Tech Lab’s Alex Cone to dive into how the IAB Tech Lab’s standards fit into the identity landscape. Let’s […]
Feb 24, 2022
Identity 2022 sessions: ID in Action: How Publishers Are Implementing Cookie Alternatives with Piano
ID in Action: How Publishers Are Implementing Cookie Alternatives by Piano was the fourth session of our annual event, Identity 2022, airing back in January. In this session, Piano’s Joanna Catalano joins Relevant Digital’s Olli Järvilehto, and IPM Group’s Olivier Evrard to discuss publisher implementation of identity solutions as traditional identifiers disappear. Let’s take a […]
Feb 22, 2022
Q&A with ID5: Slickdeals
Introducing the Q&A blog series with ID5, where we invite publisher, advertiser and adtech partners from across the globe to share their insights about the current state of the industry and beyond. Tune in each month as industry leaders answer our questions on their identity strategies, client concerns, the sustainable future of digital advertising, and […]
Feb 17, 2022
Identity 2022 sessions: Identifying the Future of Mobile Identity in 2022 and Beyond with InMobi
Identifying the Future of Mobile Identity in 2022 and Beyond by InMobi was one of the eight sessions of ID5’s annual event, Identity 2022, airing back in January. In this session, InMobi’s Senior Product Marketing Manager, Cecilia N’zaou, is joined by InMobi’s Head of Intelligence Solutions, Jeremy Huber, and ID5’s Director of Product Management, Davide […]