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Dec 13, 2021
The Essential Ingredients To Create A Future-Proofed Infrastructure
How can the adtech industry ensure its long-term sustainability? The forthcoming deprecation of third-party cookies, as well as mobile advertiser IDs (MAIDs), have been of grave concern to many within the industry since they were announced. Publishers and app developers currently rely on third-party cookies and MAIDs to better monetise their inventory, while brands leverage […]
Dec 07, 2021
Verve Group and Scream Malmo increase reach by 21% by activating the ID5 ID via PubMatic
Understanding and navigating the identity space can be a daunting task, but one thing we do know for sure is that time is limited in preparing for the cookie-less future. Google may have extended the cookie deadline, but this should be seen as more time to test and prepare for the inevitable: that a better […]
Dec 02, 2021
Join us for Identity 2022
ID5’s annual event is back, and this year it will be bigger and more insightful than ever before. We have partnered with some of the most renowned innovators and thought leaders in the identity space, including Adform, InMobi, MediaMath, Piano and PubMatic, to create a jam-packed schedule of educational and compelling content. 2021 has been […]
Nov 29, 2021
How Should Brands Make Their Transition to a Cookie-less Future?
ID5 publishes a guide outlining all the steps advertisers need to take to successfully migrate to a better, privacy-first identification infrastructure Marketers and media planners have for years relied on third-party cookies to deliver the right message to the right user at the right time. But the era of the third-party cookie is coming to […]
Nov 03, 2021
The Future Of Identity Is Simple. Here’s What’s Holding It Back.
Identity is making lots of headlines. What used to be a niche topic is getting a lot of attention now that the means to it are at risk. The good news is that, as the cookie panic subsides, it’s giving way to an open-mindedness toward the future of identity across the advertising industry. All of […]
Oct 07, 2021
ID5 appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal
London 7 October 2021 – ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally as well as directing the existing business with publishers. Marti […]
Oct 01, 2021
Amobee partners with ID5 to pioneer an EMEA cross-device graph solution for the post-cookie world
London, 30 September 2021 – Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, today announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple […]
Sep 24, 2021
OS Data Solutions integrates with ID5 and increases reach by 28% across all browsers
London and Berlin, 23 September 2021 – OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie were preventing them from activating their data […]
Sep 10, 2021
The ID5 Podcast: Future-proofing Digital Advertising EP8 with Innovid’s Tal Chalozin
Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this eighth episode […]
Aug 26, 2021
The ID5 Podcast: Future-proofing Digital Advertising EP7 with Mobile Dev Memo’s Eric Seufert
Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this seventh episode […]
Aug 20, 2021
The ID5 Podcast: Future-proofing Digital Advertising EP6 with Havas’ Jamie Seltzer
Introducing episode six of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this sixth episode […]
Aug 16, 2021
The ID5 Podcast: Future-proofing Digital Advertising EP5 with Publicis’ Jess Simpson
Introducing episode five of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this fifth episode […]