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Feb 02, 2022
Identity 2022 sessions: Japanese translation
Identity 2022 sessions: Japanese translation
Jan 28, 2022
9GAG adopts ID5 ID for monetisation of ‘cookieless’ users
9GAG, the online platform and social media website, is partnering with ID5, the leading identity solution for digital advertising. This collaboration will enable advertisers to reach and optimise users accessing 9GAG across all browsers with targeted and relevant advertising campaigns. Founded in 2008 and based in Hong Kong, 9GAG offers a wealth of digital content […]
Jan 20, 2022
CPEx integrates the ID5 ID to help advertisers reach users in cookieless environments and increases click-through rate by 62%
Due to the restrictions of third-party cookies, particularly on Firefox, Safari and Edge, companies from across the ad-tech industry are increasingly looking to test alternatives that will enable advertisers to continue to reach users in cookieless environments. Once such case is CPEx, who worked with DSP, Adform, SSP, Magnite, as well as a major European […]
Dec 20, 2021
Addressing the Adalytics report – investigation results
20 December 2021 Following the Adalytics research reported in a TechCrunch article published on Friday, Dec 17, the ID5 team has paused all its activities in Europe and launched a thorough analysis of the suggestion that we were storing cookies on users’ devices even when they did not consent to us processing personal data about […]
Dec 17, 2021
Addressing the TechCrunch article and Adalytics report – a message from ID5’s CEO
17 December 2021 On behalf of ID5, I want to address the article published by TechCrunch referring to an Adalytics report in which ID5 is accused of not respecting users’ opt-out signals transmitted to us via TCF Consent Strings. ID5 has built an identification infrastructure enabling data-driven advertising while respecting users’ privacy preferences. We believe […]
Dec 13, 2021
The Essential Ingredients To Create A Future-Proofed Infrastructure
How can the adtech industry ensure its long-term sustainability? The forthcoming deprecation of third-party cookies, as well as mobile advertiser IDs (MAIDs), have been of grave concern to many within the industry since they were announced. Publishers and app developers currently rely on third-party cookies and MAIDs to better monetise their inventory, while brands leverage […]
Dec 07, 2021
Verve Group and Scream Malmo increase reach by 21% by activating the ID5 ID via PubMatic
Understanding and navigating the identity space can be a daunting task, but one thing we do know for sure is that time is limited in preparing for the cookie-less future. Google may have extended the cookie deadline, but this should be seen as more time to test and prepare for the inevitable: that a better […]
Dec 02, 2021
Join us for Identity 2022
ID5’s annual event is back, and this year it will be bigger and more insightful than ever before. We have partnered with some of the most renowned innovators and thought leaders in the identity space, including Adform, InMobi, MediaMath, Piano and PubMatic, to create a jam-packed schedule of educational and compelling content. 2021 has been […]
Nov 29, 2021
How Should Brands Make Their Transition to a Cookie-less Future?
ID5 publishes a guide outlining all the steps advertisers need to take to successfully migrate to a better, privacy-first identification infrastructure Marketers and media planners have for years relied on third-party cookies to deliver the right message to the right user at the right time. But the era of the third-party cookie is coming to […]
Nov 03, 2021
The Future Of Identity Is Simple. Here’s What’s Holding It Back.
Identity is making lots of headlines. What used to be a niche topic is getting a lot of attention now that the means to it are at risk. The good news is that, as the cookie panic subsides, it’s giving way to an open-mindedness toward the future of identity across the advertising industry. All of […]
Oct 07, 2021
ID5 appoints Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal
London 7 October 2021 – ID5, the leading identity solutions provider for digital advertising, has appointed Jessica Werner as Senior Director of Publisher Development and Rafael Marti as Head of Legal. Werner will be responsible for leading ID5’s business development efforts towards media owners globally as well as directing the existing business with publishers. Marti […]
Oct 01, 2021
Amobee partners with ID5 to pioneer an EMEA cross-device graph solution for the post-cookie world
London, 30 September 2021 – Amobee, a global leader in advertising technology that unifies audiences across TV, digital and social, and ID5, the market-leading identity solution provider, today announce an industry-first cross-device graph, which will support Amobee’s identity capabilities in the EMEA region. Amobee’s agnostic approach to identity focuses on ingesting and stitching together multiple […]