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Sep 27, 2022
S2 EP4 with Peter Cunha, Sovrn: ‘providing publishers with more signals to contribute to the value chain’
ID5’s summer podcast, How to Thrive in the Cookieless Present, now turns to Sovrn. We have been inviting experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as […]
Sep 26, 2022
DMEXCO 2022: ID5’s breakfast event highlights
After three years, ID5 has finally made it back to DMEXCO for 2022! We decided to kick things off with a breakfast event, incorporating a lineup of panel discussions and presentations to share the latest developments on identity in digital advertising. Keep on reading to find out the highlights from the conversations that took place: […]
Sep 20, 2022
Sovrn Enables Publishers to Achieve a Near Double CPM with ID5 ID
ID5, the market-leading identity provider for digital advertising, in partnership with Sovrn, a leading provider of advertising, affiliate marketing, and data products across more than 60,000 websites, today announced that publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs. Today, more than 40% of the web […]
Sep 16, 2022
How to Thrive in the Cookieless Present: EP3 with Relevant Digital
ID5’s summer podcast, How to Thrive in the Cookieless Present, now turns to Relevant Digital. We have been inviting experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy […]
Sep 08, 2022
How to Thrive in the Cookieless Present: EP2 with Insticator
ID5’s summer podcast, How to Thrive in the Cookieless Present, now turns to Insticator. We have been inviting experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as […]
Sep 07, 2022
ID5 Names Caitlin Borgman Chief Commercial Officer
ID5, the world’s leading identity solution provider, today announced Caitlin Borgman has joined as its Chief Commercial Officer. As a member of the executive leadership team, Borgman will oversee sales, business development and customer success operations across the ID5 partner ecosystem. “This position is a brand new role for the company, made necessary as ID5’s […]
Sep 05, 2022
Your guide to DMEXCO 2022
Attending DMEXCO this year? Stay on top of the agenda with ID5’s comprehensive DMEXCO guide to all the best events that you won’t want to miss. Scroll to find out what’s on. If you’re hosting an event at DMEXCO and want to be added to the guide, please feel free to contact us at marketing@id5.io […]
Aug 30, 2022
Integration Between Amobee and ID5 Enabled Boutique Wine Brand Gusbourne to Increase Reach and Conversion
ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimized cross-screen performance, today announced that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign. Nearly […]
Aug 22, 2022
The role of ID distribution platforms explained
What are ID distribution platforms? ID distribution platforms are technologies that facilitate the implementation and management of alternative identity solutions as part of their offering. These platforms are incredibly valuable for publishers in a world where 35% of browser share is already cookieless and therefore unaddressable because they streamline ID management and enable the sharing […]
Aug 19, 2022
ID5 Partner Q&A: Blockthrough
In this issue of the ID5 Partner Q&A series, we sit down for a Q&A with Blockthrough and hear from their Head of Strategy, Graham Michels to ask him seven questions about identity and preparing for the oncoming changes. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to […]
Aug 16, 2022
How to Thrive in the Cookieless Present: EP1 with CPEx
The digital advertising industry is in a state of flux with the continual deprecation of traditional signals, changing privacy regulations, and big tech’s influence. The ‘cookieless future’ is a phrase we are all far too familiar with. But what about the cookieless present? Advertisers and publishers are already missing out on reaching valuable audiences in […]
Aug 15, 2022
IBM Reaches and Retargets Segment of 1.4 Million B2B Safari Users With ID5 and MediaMath
ID5, the market-leading identity provider, in partnership with technology pioneer MediaMath, today announced that they enabled IBM to reach and retarget 1.4 million B2B users in Safari and benefit from more competitive CPMs while honoring the users’ privacy choices. With 40% of global traffic currently unaddressable due to restrictions on third-party cookies in Safari, Firefox, […]