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May 30, 2022
Q&A with ID5: Piano
In this issue of ID5’s Partner Q&A series, we sit down with Piano’s Chief Growth Officer, Joanna Catalano to ask her seven questions surrounding some of the latest trends and figures in identity. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the hot […]
May 26, 2022
How-to guide: publisher integration of the ID5 ID via Amazon Publisher Services (APS) Connections Marketplace
To shed some light on the publisher integration process with ID5, whilst also commemorating the one-year anniversary since ID5 ID was added to the Amazon Publisher Services (APS) Connections Marketplace, we decided to put together a series of blog posts to explain exactly how publishers can integrate the ID5 ID via different distribution platforms. We […]
May 24, 2022
Prisma Media Solutions collaborates with Adot, ID5 and Smart to test first universal identifier trial
Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today. Because of this, the value of publishers’ inventory on these sites is significantly decreased, while advertisers face the challenge of reaching their audiences effectively. These issues will only increase in 2023, when Google plans to […]
May 20, 2022
The role of data providers and why third-party data doesn’t belong in the past
The role of the data provider Data providers are companies that collect user data and sell it to third parties to enrich their audience for targeting purposes. A data provider can own the property where the data is collected and sold, or act as a third party to the page. They provide marketers with audience […]
May 05, 2022
Q&A with ID5: Verve Group
In this issue of ID5’s Q&A series, we sit down with Verve Group‘s Director of Product Marketing, Anish Aravindakshan, to discuss the developments, challenges, and opportunities facing the digital media industry today. What is the series all about? The Q&A with ID5 series invites publishers, advertisers, and platforms to share their insights on the hot topics and […]
Apr 22, 2022
Identity 2022 sessions: What will consent look like in the post third-party cookie era? with MediaMath
What will consent look like in the post third-party cookie era? with MediaMath was the third session of our annual event, Identity 2022, airing back in January. In this session, IAB Europe’s Programmatic Advisor, Andrew Hayward-Wright sits down with MediaMath’s Chief Privacy Officer, Fiona Campbell-Webster, Didomi’s Chief Privacy Officer, Thomas Adhumeau, and ID5’s Head of […]
Apr 14, 2022
How publishers can lead the way in the new era of digital advertising
The role of the publisher Publishers are the ‘suppliers’ of the identity landscape, in other words, they start the supply and demand chain by selling their ad space to buyers. It is through selling ad space that publishers can provide their audience with the free content and services they know and love. It comes as […]
Apr 06, 2022
Q&A with ID5: Smart AdServer
In this issue of ID5’s Partner Q&A series, we sit down with Smart‘s Product Marketing Lead, Demand, Marine Desoutter, to discuss continuing support in the cookieless era, the Identity Indicator report V3, scaling CTV, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their […]
Mar 31, 2022
Identity 2022 sessions: Taking 1st Party IDs to the next level with Adform
Taking 1st Party IDs to the next level with Adform was the fifth session of our annual event, Identity 2022, airing back in January. In this session, Adform’s Account Manager, Agencies and Enterprises, Helen Ureta, sits down with Adform’s VP, Solutions Consulting, Martin Hill, PubMatic’s Director, Product Marketing, Alena Morris, and ID5’s Product Expert, Anissa […]
Mar 17, 2022
Q&A with ID5: InMobi
In this issue of ID5’s Partner Q&A series, we sit down with InMobi‘s Senior Product Marketing Manager, Cecilia N’zaou to discuss all things mobile addressability, IDFA limitations, UnifID results, and more. What is the series all about? The Q&A with ID5 series invites its publisher, advertiser, and platform partners to share their insights on the […]
Mar 03, 2022
Identity 2022 sessions: Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab
Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab was the second session of our annual event, Identity 2022, airing back in January. In this session, ID5’s Morwenna Beales speaks with IAB Tech Lab’s Alex Cone to dive into how the IAB Tech Lab’s standards fit into the identity landscape. Let’s […]
Feb 24, 2022
Identity 2022 sessions: ID in Action: How Publishers Are Implementing Cookie Alternatives with Piano
ID in Action: How Publishers Are Implementing Cookie Alternatives by Piano was the fourth session of our annual event, Identity 2022, airing back in January. In this session, Piano’s Joanna Catalano joins Relevant Digital’s Olli Järvilehto, and IPM Group’s Olivier Evrard to discuss publisher implementation of identity solutions as traditional identifiers disappear. Let’s take a […]