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Mar 08, 2024
ID5 Celebrates International Women’s Day
Today is International Women’s Day! However, this year, the ID5 team aims to shift the focus onto the often-overlooked heroes – the women working tirelessly behind the scenes, driving campaigns forward with their passion and dedication. After all, women’s influence extends far beyond just one field, seniority level, or department. This year, let’s extend our […]
Feb 14, 2024
Identity 2024 Fireside Chat: In Conversation with Bob Lord
In this Identity 2024 session, Mathieu Roche and Bob Lord discuss the evolution of the digital advertising industry over the years and the role that identity has played in it. Bob Lord, IBM SVP, is a global leader ushering in a new era of innovation where organizations seamlessly share data globally to achieve common […]
Feb 09, 2024
The Economics of Programmatic – Identity 2024
As advances in identity-based buying continue, the traditional rules that govern the economics of programmatic are changing. Although price and ad quality are still important, new factors such as privacy compliance, signal availability and overall scale come into play. ID5’s Identity 2024 session, The Economics of Programmatic, explores the future of the programmatic advertising landscape […]
Feb 01, 2024
Navigating the Privacy Landscape – Identity 2024
With differing privacy legislation coming into effect, particularly in the US, it is more important than ever for the industry to adhere to a unified set of privacy standards. ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork […]
Jan 31, 2024
More Than a Buzzword: How ID5 is Raising the Privacy Bar
In honor of Data Privacy Day on January 28th, ID5 is dedicating an entire week to data protection best practices! Privacy-first has become a buzzword companies use in marketing materials yet few actually provide insight into how they uphold privacy principles across their organization. For many of these organizations privacy compliance has become a marketing […]
Jan 24, 2024
Experian’s Digital Future: Insights from Sarah Robertson on Cookies, Digital Linkage and AI
We are delighted to have Sarah Robertson from Experian Marketing Services in the UK join us on the ID5 blog as a guest contributor. Sarah will offer her insightful analysis, discussing recent developments at Experian and her expert outlook on the future trends in digital marketing. Navigating the Post-Cookie Era The impending deprecation of third-party […]
Jan 16, 2024
TripleLift Partners with ID5 to Advance Advertiser Targeting Across the Open Web
Partnership enables advertisers with first-party data to onboard and activate via ID5, while also allowing for ID-less lookalike targeting NEW YORK – January 16, 2023 – TripleLift, the ad tech platform elevating digital advertising across every screen and ID5, the market-leading identity provider for digital advertising, today announced a partnership that further expands advertisers’ capability […]
Dec 14, 2023
YOC Announces New Partnership with ID5 for Enhanced Audience Activation Across All Browsers
LONDON 14 DECEMBER 2023 – Today YOC AG, the technology platform for high-impact advertising at scale, announced a partnership with ID5, the market-leading identity provider for digital advertising to improve audience activation across mobile browsers. This partnership ensures YOC’s customer’s ability to deliver audience-based campaigns across all browsers as third-party cookies are deprecated. To navigate […]
Dec 06, 2023
2024 Visionaries: AdTech Trends, Predictions and Beyond!
2024 will be a transformative year, to say the least. With the impending demise of third-party cookies, the advertising industry stands at a crossroads, prompting a reevaluation of strategies and a quest for innovative solutions. To better understand what’s to come in the new year we consulted some of ID5’s partners for their insights. Read […]
Oct 31, 2023
2023 State of Digital Identity Report
ID5, the market-leading identity provider for digital advertising, today released its 2023 State of Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions. This year’s report looks closely at several elements that shed […]
Oct 25, 2023
ID5 Partners with Adsquare to Enhance Ad Relevance
ID5, the market-leading identity provider for digital advertising, announced a partnership with Adsquare, the leading location intelligence platform for advertisers and marketers, to enhance audience addressability across European markets. By leveraging ID5’s cross-device capabilities, Adsquare aims to improve the availability of their solutions across all devices and environments. To maintain relevance in an evolving digital […]
Oct 16, 2023
ID5 on the Road London: Post Event Recap
The ID5 team touched down in London this October to bring together industry thought leaders. During the session, experts shared their insights and success stories to help audience members shape a resilient addressability strategy in a world without traditional identifiers. Don’t worry if you weren’t able to join us in London, we’ve compiled the highlights […]