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Mar 09, 2022

The Identity landscape: introduction and different approaches to identification

This blog post is the first of a series that aims to explain the difference between all the identity solutions available in the market, the use cases they solve, as well as the role that different companies play in the identity landscape

Mar 03, 2022

Identity 2022 sessions: Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab

Privacy and Data Protection Standards to implement in 2022 with IAB Tech Lab was the second session of our annual event, Identity 2022, airing back in January. In this session, ID5’s Morwenna Beales speaks with IAB Tech Lab’s Alex Cone to dive into how the IAB Tech Lab’s standards fit into the identity landscape. Let’s […]

Feb 24, 2022

Identity 2022 sessions: ID in Action: How Publishers Are Implementing Cookie Alternatives with Piano

ID in Action: How Publishers Are Implementing Cookie Alternatives by Piano was the fourth session of our annual event, Identity 2022, airing back in January. In this session, Piano’s Joanna Catalano joins Relevant Digital’s Olli Järvilehto, and IPM Group’s Olivier Evrard to discuss publisher implementation of identity solutions as traditional identifiers disappear. Let’s take a […]

Feb 22, 2022

Q&A with ID5: Slickdeals

Introducing the Q&A blog series with ID5, where we invite publisher, advertiser and adtech partners from across the globe to share their insights about the current state of the industry and beyond. Tune in each month as industry leaders answer our questions on their identity strategies, client concerns, the sustainable future of digital advertising, and […]

Feb 17, 2022

Identity 2022 sessions: Identifying the Future of Mobile Identity in 2022 and Beyond with InMobi

Identifying the Future of Mobile Identity in 2022 and Beyond by InMobi was one of the eight sessions of ID5’s annual event, Identity 2022, airing back in January. In this session, InMobi’s Senior Product Marketing Manager, Cecilia N’zaou, is joined by InMobi’s Head of Intelligence Solutions, Jeremy Huber, and ID5’s Director of Product Management, Davide […]

Feb 11, 2022

Identity 2022 sessions: The Future of Audience Addressability with Smart AdServer

The Future of Audience Addressability: Trends in the shift towards a cookieless future by Smart AdServer was the first session of ID5’s annual event, Identity 2022 in January. For this opening session, Smart’s Product Marketing Lead, Demand, Marine Desoutter, shares a sneak preview into the key insights from Smart’s Identity Indicator report V3. This report […]

Feb 04, 2022

ID5’s point of view on the Belgian DPA’s ruling on the IAB Europe’s TCF

ID5 has reviewed the decision by the Belgian Data Protection Authority (APD) regarding the IAB Europe’s Transparency and Consent Framework (TCF). As a company, we have always been supportive of the TCF, contributing to its definition and implementation via our involvement with the IAB Tech Lab. We have also been a regular advocate of higher […]

Feb 02, 2022

Identity 2022 sessions: Japanese translation

Identity 2022 sessions: Japanese translation

Jan 28, 2022

9GAG adopts ID5 ID for monetisation of ‘cookieless’ users

9GAG, the online platform and social media website, is partnering with ID5, the leading identity solution for digital advertising. This collaboration will enable advertisers to reach and optimise users accessing 9GAG across all browsers with targeted and relevant advertising campaigns. Founded in 2008 and based in Hong Kong, 9GAG offers a wealth of digital content […]

Jan 20, 2022

CPEx integrates the ID5 ID to help advertisers reach users in cookieless environments and increases click-through rate by 62%

Due to the restrictions of third-party cookies, particularly on Firefox, Safari and Edge, companies from across the ad-tech industry are increasingly looking to test alternatives that will enable advertisers to continue to reach users in cookieless environments. Once such case is CPEx, who worked with DSP, Adform, SSP, Magnite, as well as a major European […]

Dec 20, 2021

Addressing the Adalytics report – investigation results

20 December 2021 Following the Adalytics research reported in a TechCrunch article published on Friday, Dec 17, the ID5 team has paused all its activities in Europe and launched a thorough analysis of the suggestion that we were storing cookies on users’ devices even when they did not consent to us processing personal data about […]

Dec 17, 2021

Addressing the TechCrunch article and Adalytics report – a message from ID5’s CEO

17 December 2021 On behalf of ID5, I want to address the article published by TechCrunch referring to an Adalytics report in which ID5 is accused of not respecting users’ opt-out signals transmitted to us via TCF Consent Strings. ID5 has built an identification infrastructure enabling data-driven advertising while respecting users’ privacy preferences. We believe […]