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Jun 24, 2021
Google’s announcement on pushing back the third-party cookie deadline gives the Open Web more time to get things right
Another week, another bombshell announcement in the world of advertising identity. This time, it’s Google pushing back their ultimatum for the deprecation of third-party cookies in Chrome. Good news for most of us probably, but also a two-sided announcement. On the one hand, this news will come as a relief to publishers and platforms who […]
Jun 10, 2021
The state of universal identifiers: ID5, Adform and PubMatic reveal all in MadTech Vodcast episode
What is the state of universal identifiers in 2021? To answer this question, our Mathieu Roche joined Jakob Bak, Co-founder and Director at Adform and Emma Newman, CRO EMEA at PubMatic, for a MadTech vodcast episode, hosted and moderated by ExchangeWire’s Ciaran O’Kane. The speakers came together to discuss critical questions on the tips of […]
May 10, 2021
Reliance on cohorts and deterministic signals is not enough for the industry to thrive in the cookie-less future; finds ID5’s identity report
The identity solution provider surveyed the industry for its second report to assess the significance of Identity in digital advertising and how perspectives on identity have changed over time ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity, an industry report that examines identity […]
Apr 28, 2021
ID5 appoints Joseph Quaglia as VP Sales and Business Development
Senior ad tech leader joins ID5 to help scale the alternative identity infrastructure globally as the industry prepares for a cookie-less future Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia will lead commercial discussions with the major players across the ad-tech and martech […]
Mar 30, 2021
ID5 raises $6 million in Series A funding
The identity specialist will use the funds to expand its operations and provide the digital advertising ecosystem with the infrastructure required to challenge Google’s dominance ID5, the leading independent identity solution provider, announces a “series A” funding round of $6 million. Alliance Entreprendre and Progress Ventures join existing lead investor 360 Capital Partners to support […]
Mar 04, 2021
Google’s announcement on identifiers is a big opportunity for the Open Web
Google announced yesterday that its advertising stack (i.e. mainly the ad manager publisher ad server, the Open Bidding and Adex ad exchanges, and the DV360 buy-side platform) will not build, or use, next-generation user IDs created to replace third-party cookies. This does not come as a huge surprise to us. ID5’s strategy has always been […]
Feb 02, 2021
Identity 2021 virtual sessions: US Supply-side Panel
The ‘US Supply-side Panel’ was the final session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between our Joanna Burton and three representatives from some of the biggest US Publishers, including Dotdash’s Sara Badler, Advance Local’s Jeff Sutton and Playwire’s Nathan Thomas. The four of them […]
Jan 26, 2021
Identity 2021 virtual sessions: Fireside Chat with Josh Cierski from Reckitt Benckiser
‘Fireside Chat with Josh Cierski from Reckitt Benckiser‘ was the sixth session of Identity 2021, the virtual event hosted by ID5 on December 3. The format involved a conversation between ID5 Advisor, Anthony Rhind and Reckitt Benckiser’s Digital Media Manager, Josh Cierski, where they took a deep dive into the buy-side perspective on the future […]
Jan 19, 2021
Identity 2021 virtual sessions: The Future of Identity: a CTO Perspective
‘The Future of Identity: a CTO Perspective’ was the fifth session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between AdExchanger‘s Allison Schiff and CTO representatives from some of the biggest names in the digital advertising sphere, including The Trade Desk’s Dave Pickles, FreeWheel’s Diane Yu, […]
Jan 15, 2021
Why cohorts is a privacy detour the media industry should avoid
With the end of cookies and Mobile Advertising ID’s fast approaching, there is no shortage of discussion about ways to maintain some form of user identification. We need to figure out how data-driven advertising will work within the scope of privacy regulations and technical possibilities. Lately, this debate has revolved around two very different strategic […]
Jan 12, 2021
Identity 2021 virtual sessions: EU Supply-side Panel
The ‘EU Supply-side Panel’ was the third session of Identity 2021, the virtual event hosted by ID5 on December 3. This session encompassed a conversation between our Mathieu Roche and four representatives of some of the biggest EU Publishers, including Azerion’s Sandra Yassaka, Prisa’s Xavier Garrido, MailOnline’s Lauren Dick and Ströer’s Abdelkader Barjiji. The five […]
Jan 05, 2021
Mathieu Roche demystifies cross-domain reconciliation in this TraderTalkTV episode
“As an industry, we should offer as many technical methods and capabilities as possible to provide publishers and brands with valuable ID, as long as we have consent”. On November 9, ExchangeWire invited our Mathieu Roche to speak on one of the latest TraderTalkTV Whiteboard episodes, accompanied by Ciaran O’Kane. During the session, Roche’s role […]