Latest News and Events

Filter news

Sep 24, 2021

OS Data Solutions integrates with ID5 and increases reach by 28% across all browsers

London and Berlin, 23 September 2021 – OS Data Solutions, the Premium Data Provider for Digital Marketing in Germany integrates with ID5, the leading identity solution for digital advertising, and increases its reach by 28% across all browsers. OSDS recognised that the limitations imposed by the third-party cookie were preventing them from activating their data […]

Sep 10, 2021

The ID5 Podcast: Future-proofing Digital Advertising EP8 with Innovid’s Tal Chalozin

Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this eighth episode […]

Aug 26, 2021

The ID5 Podcast: Future-proofing Digital Advertising EP7 with Mobile Dev Memo’s Eric Seufert

Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this seventh episode […]

Aug 20, 2021

The ID5 Podcast: Future-proofing Digital Advertising EP6 with Havas’ Jamie Seltzer

Introducing episode six of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this sixth episode […]

Aug 16, 2021

The ID5 Podcast: Future-proofing Digital Advertising EP5 with Publicis’ Jess Simpson

Introducing episode five of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this fifth episode […]

Aug 05, 2021

The ID5 Podcast: Future-proofing Digital Advertising EP4 with MathCapital’s Eric Franchi

Introducing episode four of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this fourth episode […]

Jul 29, 2021

The ID5 Podcast: Future-proofing Digital Advertising EP3 with MediaMath’s Joe Zawadzki

Introducing episode three of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this third episode […]

Jul 23, 2021

Entrepreneur and digital technology innovator, Ana Milicevic, joins ID5’s Board of Directors

Milicevic’s experience and unique perspective of the advertising and technology industries will help guide ID5’s growth objectives and strategic vision  ID5, the independent identity solution provider, announces the appointment of media executive Ana Milicevic as Adviser and Member of its Board of Directors. Ana Milicevic is an entrepreneur, media executive and digital data innovator who […]

Jul 22, 2021

The ID5 Podcast: Future-proofing Digital Advertising EP2 with Sparrow Advisers’ Ana Milicevic

Introducing episode two of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this second episode […]

Jul 06, 2021

The ID5 Podcast: Future-proofing Digital Advertising EP1 with LUMA’s Terry Kawaja

Introducing The ID5 Podcast’s very first series: Future-proofing Digital Advertising. The incredible growth of the internet, alongside its measurable and data-driven approach, has made digital advertising attractive for both investors and consumers. As a consequence, hundreds of technology companies have quickly populated the market, making the ecosystem more competitive and innovative, yet also more complex. […]

Jun 24, 2021

Google’s announcement on pushing back the third-party cookie deadline gives the Open Web more time to get things right

Another week, another bombshell announcement in the world of advertising identity. This time, it’s Google pushing back their ultimatum for the deprecation of third-party cookies in Chrome. Good news for most of us probably, but also a two-sided announcement.  On the one hand, this news will come as a relief to publishers and platforms who […]

Jun 10, 2021

The state of universal identifiers: ID5, Adform and PubMatic reveal all in MadTech Vodcast episode

What is the state of universal identifiers in 2021? To answer this question, our Mathieu Roche joined Jakob Bak, Co-founder and Director at Adform and Emma Newman, CRO EMEA at PubMatic, for a MadTech vodcast episode, hosted and moderated by ExchangeWire’s Ciaran O’Kane. The speakers came together to discuss critical questions on the tips of […]