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Feb 14, 2024
Identity 2024 Fireside Chat: In Conversation with Bob Lord
In this Identity 2024 session, Mathieu Roche and Bob Lord discuss the evolution of the digital advertising industry over the years and the role that identity has played in it. Bob Lord, IBM SVP, is a global leader ushering in a new era of innovation where organizations seamlessly share data globally to achieve common […]
Feb 09, 2024
The Economics of Programmatic – Identity 2024
As advances in identity-based buying continue, the traditional rules that govern the economics of programmatic are changing. Although price and ad quality are still important, new factors such as privacy compliance, signal availability and overall scale come into play. ID5’s Identity 2024 session, The Economics of Programmatic, explores the future of the programmatic advertising landscape […]
Feb 01, 2024
Navigating the Privacy Landscape – Identity 2024
With differing privacy legislation coming into effect, particularly in the US, it is more important than ever for the industry to adhere to a unified set of privacy standards. ID5’s Identity 2024 session “Setting the Standard: Privacy and Data Protection in Digital Advertising” explored different ways privacy and ad tech professionals can navigate the patchwork […]
Jan 31, 2024
More Than a Buzzword: How ID5 is Raising the Privacy Bar
In honor of Data Privacy Day on January 28th, ID5 is dedicating an entire week to data protection best practices! Privacy-first has become a buzzword companies use in marketing materials yet few actually provide insight into how they uphold privacy principles across their organization. For many of these organizations privacy compliance has become a marketing […]
Jan 25, 2024
How-to guide: Publisher installation of the ID5 ID for Mobile In-App
If you are a mobile app publisher considering integrating the ID5 ID, keep reading to discover how to deploy our next-generation consented identifier across your inventory to maximize audience addressability and monetization opportunities. With the growing emphasis on data privacy and deteriorating access to Mobile Ad Identifiers (MAIDs), it’s essential for publishers to utilize effective […]
Jan 25, 2024
How-to guide: Publisher installation of the ID5 ID for CTV
The new era of digital advertising is upon us. As the entire industry is adapting to the world without traditional identifiers, navigating various solutions, integrations, and technologies may be a daunting task. We are here to make that process as simple and transparent as possible. Read on and discover how to effortlessly deploy the ID5 […]
Jan 24, 2024
Experian’s Digital Future: Insights from Sarah Robertson on Cookies, Digital Linkage and AI
We are delighted to have Sarah Robertson from Experian Marketing Services in the UK join us on the ID5 blog as a guest contributor. Sarah will offer her insightful analysis, discussing recent developments at Experian and her expert outlook on the future trends in digital marketing. Navigating the Post-Cookie Era The impending deprecation of third-party […]
Jan 16, 2024
TripleLift Partners with ID5 to Advance Advertiser Targeting Across the Open Web
Partnership enables advertisers with first-party data to onboard and activate via ID5, while also allowing for ID-less lookalike targeting NEW YORK – January 16, 2023 – TripleLift, the ad tech platform elevating digital advertising across every screen and ID5, the market-leading identity provider for digital advertising, today announced a partnership that further expands advertisers’ capability […]
Jan 03, 2024
The Nightmare Before Cookieless Reality
The Consequences of Not Being Prepared As the cookieless future approaches, varying opinions on the best ways to prepare have emerged. However, there is one thing everybody seems to agree on: the end of third-party cookies poses a significant challenge for brands globally and can bring substantial repercussions for those who aren’t adequately prepared. But […]
Dec 14, 2023
YOC Announces New Partnership with ID5 for Enhanced Audience Activation Across All Browsers
LONDON 14 DECEMBER 2023 – Today YOC AG, the technology platform for high-impact advertising at scale, announced a partnership with ID5, the market-leading identity provider for digital advertising to improve audience activation across mobile browsers. This partnership ensures YOC’s customer’s ability to deliver audience-based campaigns across all browsers as third-party cookies are deprecated. To navigate […]
Dec 06, 2023
2024 Visionaries: AdTech Trends, Predictions and Beyond!
2024 will be a transformative year, to say the least. With the impending demise of third-party cookies, the advertising industry stands at a crossroads, prompting a reevaluation of strategies and a quest for innovative solutions. To better understand what’s to come in the new year we consulted some of ID5’s partners for their insights. Read […]
Oct 31, 2023
2023 State of Digital Identity Report
ID5, the market-leading identity provider for digital advertising, today released its 2023 State of Digital Identity Report, which provides a comprehensive analysis of the developments made by publishers, advertisers, and ad tech platforms when it comes to the evaluation and adoption of alternative identity resolutions. This year’s report looks closely at several elements that shed […]