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Oct 16, 2023
ID5 on the Road London: Post Event Recap
The ID5 team touched down in London this October to bring together industry thought leaders. During the session, experts shared their insights and success stories to help audience members shape a resilient addressability strategy in a world without traditional identifiers. Don’t worry if you weren’t able to join us in London, we’ve compiled the highlights […]
Sep 28, 2023
ID5 on the Road Germany Post Event Recap
The ID5 team hit the road this past September, heading to Cologne. We brought together experts from across the advertising ecosystem to discuss the state of digital identity, and to understand how well the industry is prepared for the removal of third-party cookies from Chrome next year. Don’t worry if you weren’t able to join […]
Sep 20, 2023
ID5 Announces Collaboration with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era
The collaboration aims to enable publishers to thrive amidst cookieless challenges and improve audience monetization London and New York – September 20, 2023 — ID5, the identity solution specialist, today announced a new collaboration with Microsoft Advertising using Microsoft Monetize, one of the largest supply platforms in the industry. Microsoft Monetize is now distributing the […]
Jul 18, 2023
ID5 Prebid Analytics Module Reveals a CPM Increase of up to 365% for Publishers Leveraging Universal IDs
ID5, the market-leading identity provider for digital advertising, today announced the launch of an exclusive report harnessing Prebid Analytics data to assess the value of universal IDs for European publishers, revealing that media owners could expect an average win CPM increase of up to 365% by leveraging an alternative identifier. As we near the cookie […]
Jun 29, 2023
What’s the state of digital identity in 2023? Have your say
The State of Digital Identity survey is back for another year, and it’s time to have your say! The goal of this survey is to understand how the industry has developed over the past 12 months, by collecting data from the industry itself. We invite publishers, advertisers, and adtech platforms to take the survey and […]
Jun 28, 2023
ID5 Enables Telefónica to Optimize its Identity Strategy and Reduce CPA by Over 50%
ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group, today announced that they enabled multinational telecommunications company Telefónica to reach audiences in cookieless environments and reduce CPA by 54% through ID5’s next-generation universal identifier. Advertisers have traditionally relied upon conventional identification methods such as third-party cookies to […]
Jun 19, 2023
ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet
ID5 and The Trade Desk (Nasdaq: TTD) today announced a partnership that aims to improve advertising for marketers and media owners in cookieless environments. The goal of the collaboration is to enhance advertisers’ ability to reach specific audiences at scale and improve inventory monetization for publishers. ID5’s identity graph will be integrated with The Trade […]
May 25, 2023
PubMatic and Havas Media Leverage ID5 ID to Help Brands Exceed in Cookieless Environments
PubMatic and Havas Media today announced the results of a new joint solution that exceeded viewability targets in cookieless environments. Data from Havas Media reveals that campaigns powered by the new integrated solution achieve a video completion rate of 73% (vs. a target of 70%), with viewability at 77% (vs. a target of 70%). The […]
May 12, 2023
Your guide to Cannes Lions 2023
Attending Cannes Lions 2023? Stay on top of everything going on throughout the festival with our comprehensive guide to all the best events you won’t want to miss. If you’re hosting something at Cannes and want to be included the guide, please feel free to contact us at marketing@id5.io What’s more, there is plenty of […]
May 09, 2023
Webinar: Raising Your Privacy Standards & Picking The Right Partners
Trust and transparency are crucial for the companies participating in today’s media landscape as well as the consumers whose data is being collected and leveraged to facilitate their businesses. As a company, you can be very diligent in implementing technology and processes to comply with data protection regulations. But you alone are not enough to […]
May 03, 2023
ID5 and Eyeota strengthen global collaboration to empower buyers in the cookieless future
ID5 and Eyeota are pleased to announce that you can now leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally. Eyeota, a Dun & Bradstreet company, is a trusted global provider of audience solutions, enabling brands and advertisers to boost insights, enhance personalization and transform omnichannel targeting of their campaigns to […]
Apr 20, 2023
ID5 Reveals Essential Criteria For Evaluating Universal ID Solutions In New Guide For Brands
The Guide Equips Advertisers With The Knowledge And Tools To Navigate The UID Selection Process Having a better understanding of the identity landscape is crucial for brands as they look to build out a solid addressability strategy. Between all the cookieless solutions available, universal identifiers (UIDs) have emerged as one of the most valuable alternatives […]