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May 03, 2023
ID5 and Eyeota strengthen global collaboration to empower buyers in the cookieless future
ID5 and Eyeota are pleased to announce that you can now leverage the ID5 ID to activate Eyeota’s audiences across all digital channels globally. Eyeota, a Dun & Bradstreet company, is a trusted global provider of audience solutions, enabling brands and advertisers to boost insights, enhance personalization and transform omnichannel targeting of their campaigns to […]
Apr 20, 2023
ID5 Reveals Essential Criteria For Evaluating Universal ID Solutions In New Guide For Brands
The Guide Equips Advertisers With The Knowledge And Tools To Navigate The UID Selection Process Having a better understanding of the identity landscape is crucial for brands as they look to build out a solid addressability strategy. Between all the cookieless solutions available, universal identifiers (UIDs) have emerged as one of the most valuable alternatives […]
Apr 14, 2023
The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment – Identity 2023
Session eight from our flagship event, Identity 2023, was ‘The Marriage (to IDFA) Is Over – Shifting Identity Paradigms in the Mobile Environment’ by Verve Group, featuring a presentation brought to you by Verve Group’s Co-CEO, Ionut Ciobotaru. When iOS 14.5 was released in April 2021, the advertiser/publisher/user relationship was bursting at the seams. Since then, many […]
Apr 05, 2023
How demand-side platforms (DSPs) can optimize their clients’ addressability strategies
The industry is experiencing a significant shift that is tackling both publishers’ and advertisers’ ability to address audiences in a privacy-friendly way. Over the past few years, we have seen a variety of solutions, methodologies, and approaches emerging to solve the addressability and data protection challenge. Often, brands and publishers are faced with choice overload […]
Mar 30, 2023
How Publishers Can Fill the Identity Gap – Identity 2023
Session seven from our flagship event, Identity 2023, was ‘How Publishers Can Fill the Identity Gap’ by Sovrn, featuring a presentation brought to you by Sovrn’s Managing Director, Ad Management, Peter Cunha, and Salon’s Chief Revenue Officer, Justin Wohl. 2023 promises to be the year the cookieless rubber meets the road for the ecosystem as a whole. […]
Mar 23, 2023
The evolving role of the SSP in the new era of digital advertising – Identity 2023
Session six from our flagship event, Identity 2023, was ‘The evolving role of the SSP in the new era of digital advertising’ by PubMatic, featuring a fireside chat between PubMatic’s RVP of Addressability EMEA, Kofi Amoako, and our VP, Global Strategic Partnerships, Morwenna Beales. Supply-side platforms have been among the first companies to embrace new identity resolutions […]
Mar 16, 2023
Publishers should be proactive in their approach to the post-cookie era: Identity Talks with Freestar
In this issue of Identity Talks, we sit down with with Freestar’s Chief Technology Officer, Premesh Purayil to chat about why publishers should be proactive in their approach to the post-cookie era and more. What is the series all about? The Identity Talks series invites publisher, advertiser, and platform partners to share their insights on the big […]
Mar 14, 2023
ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market
ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of companies and domains based on an assessment of data privacy. Neutronian promotes quality and compliance in the ecosystem and scores the approaches that publisher networks, ad tech platforms, retail media platforms, data providers and brands […]
Mar 10, 2023
How the Changing Privacy Landscape is Affecting Digital Advertising – Identity 2023
Session five from our flagship event, Identity 2023, was ‘How the Changing Privacy Landscape is Affecting Digital Advertising’ by MediaMath, featuring a fireside chat between MediaMath’s Chief Privacy Officer, Fiona-Campbell Webster and our SVP, Sales & Business Development, Joseph Quaglia. As the CPO for MediaMath, Fiona Campbell-Webster is an expert on privacy regulation including GDPR, CCPA, […]
Mar 02, 2023
Looking Ahead: The Future of Identity in 2023 – Identity 2023
Session four from our flagship event, Identity 2023, was ‘Looking Ahead: The Future of Identity in 2023’ by Amobee and Unruly, featuring Martyn Bentley, Commercial Director, UK at AudienceProject and Julian Savitch-Lee, Commercial Director, Advertising at VIDAA, moderated by Piper Heitzler, Head of Growth, EMEA, Amobee. During this lively and educational discussion, we take a closer […]
Feb 24, 2023
Interoperability & Collaboration in Identity – Identity 2023
Session three from our flagship event, Identity 2023, was ‘Interoperability & Collaboration in Identity’ featuring Gareth Davies, SVP Product at TransUnion/Neustar, Eliza Nevers, Chief Product Officer at Lotame, Devon DeBlasio, VP, Product Marketing at InfoSum, moderated by Caitlin Borgman, Chief Commercial Officer at ID5. Identification in digital advertising is complex and fragmented. There is a plethora […]
Feb 15, 2023
Cookieless presents an opportunity for publishers to reclaim the value they have lost: Identity Talks with Salon.com
In this issue of Identity Talks, our Scott Menzer sits down with Salon.com’s Chief Revenue Officer, Justin Wohl, to chat with him about cookieless and the opportunity for publishers. What is the series all about? The Identity Talks series invites its publisher, advertiser, and platform partners to share their insights on the big questions and hot topics circulating […]