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Feb 24, 2022
Identity 2022 sessions: ID in Action: How Publishers Are Implementing Cookie Alternatives with Piano
ID in Action: How Publishers Are Implementing Cookie Alternatives by Piano was the fourth session of our annual event, Identity 2022, airing back in January. In this session, Piano’s Joanna Catalano joins Relevant Digital’s Olli Järvilehto, and IPM Group’s Olivier Evrard to discuss publisher implementation of identity solutions as traditional identifiers disappear. Let’s take a […]
Feb 22, 2022
Q&A with ID5: Slickdeals
Introducing the Q&A blog series with ID5, where we invite publisher, advertiser and adtech partners from across the globe to share their insights about the current state of the industry and beyond. Tune in each month as industry leaders answer our questions on their identity strategies, client concerns, the sustainable future of digital advertising, and […]
Feb 17, 2022
Identity 2022 sessions: Identifying the Future of Mobile Identity in 2022 and Beyond with InMobi
Identifying the Future of Mobile Identity in 2022 and Beyond by InMobi was one of the eight sessions of ID5’s annual event, Identity 2022, airing back in January. In this session, InMobi’s Senior Product Marketing Manager, Cecilia N’zaou, is joined by InMobi’s Head of Intelligence Solutions, Jeremy Huber, and ID5’s Director of Product Management, Davide […]
Feb 11, 2022
Identity 2022 sessions: The Future of Audience Addressability with Smart AdServer
The Future of Audience Addressability: Trends in the shift towards a cookieless future by Smart AdServer was the first session of ID5’s annual event, Identity 2022 in January. For this opening session, Smart’s Product Marketing Lead, Demand, Marine Desoutter, shares a sneak preview into the key insights from Smart’s Identity Indicator report V3. This report […]
Feb 02, 2022
Identity 2022 sessions: Japanese translation
Identity 2022 sessions: Japanese translation
Jan 28, 2022
9GAG adopts ID5 ID for monetisation of ‘cookieless’ users
9GAG, the online platform and social media website, is partnering with ID5, the leading identity solution for digital advertising. This collaboration will enable advertisers to reach and optimise users accessing 9GAG across all browsers with targeted and relevant advertising campaigns. Founded in 2008 and based in Hong Kong, 9GAG offers a wealth of digital content […]
Jan 20, 2022
CPEx integrates the ID5 ID to help advertisers reach users in cookieless environments and increases click-through rate by 62%
Due to the restrictions of third-party cookies, particularly on Firefox, Safari and Edge, companies from across the ad-tech industry are increasingly looking to test alternatives that will enable advertisers to continue to reach users in cookieless environments. Once such case is CPEx, who worked with DSP, Adform, SSP, Magnite, as well as a major European […]
Dec 07, 2021
Verve Group and Scream Malmo increase reach by 21% by activating the ID5 ID via PubMatic
Understanding and navigating the identity space can be a daunting task, but one thing we do know for sure is that time is limited in preparing for the cookie-less future. Google may have extended the cookie deadline, but this should be seen as more time to test and prepare for the inevitable: that a better […]
Dec 02, 2021
Join us for Identity 2022
ID5’s annual event is back, and this year it will be bigger and more insightful than ever before. We have partnered with some of the most renowned innovators and thought leaders in the identity space, including Adform, InMobi, MediaMath, Piano and PubMatic, to create a jam-packed schedule of educational and compelling content. 2021 has been […]
Sep 10, 2021
The ID5 Podcast: Future-proofing Digital Advertising EP8 with Innovid’s Tal Chalozin
Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this eighth episode […]
Aug 26, 2021
The ID5 Podcast: Future-proofing Digital Advertising EP7 with Mobile Dev Memo’s Eric Seufert
Introducing episode seven of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this seventh episode […]
Aug 20, 2021
The ID5 Podcast: Future-proofing Digital Advertising EP6 with Havas’ Jamie Seltzer
Introducing episode six of The ID5 Podcast’s very first series: Future-proofing Digital Advertising. ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable? In this sixth episode […]